
Senior Manager, Marketing Operations
- USA
- $85,000-110,000 per year
- Permanent
- Full-time
- Own and evolve the marketing technology stack (e.g., HubSpot, Salesforce, Drift, ZoomInfo, 6sense, etc.) to meet the needs of a scaling global enterprise.
- Evaluate, implement, and integrate new tools to improve marketing performance and lead lifecycle management.
- Manage vendor relationships, tool contracts, renewals, and budgets.
- Act as the primary marketing liaison to Revenue Operations, Sales Leadership, and IT, ensuring unified go-to-market operations.
- Partner with Sales and RevOps to optimize lead routing, SLAs, scoring models, and attribution frameworks.
- Support sales enablement initiatives by ensuring timely access to campaign data, dashboards, and lead insights.
- Ensure data hygiene, governance, and standardization across marketing and CRM systems.
- Develop, track, and analyze key performance indicators (KPIs) across the funnel—from lead to closed-won.
- Deliver dashboards and actionable reporting for stakeholders to assess campaign effectiveness and pipeline contribution.
- Support campaign planning with robust backend execution: campaign setup, segmentation, workflows, testing, and measurement.
- Partner with Demand Gen and Content teams to enable high-performing, multi-channel campaigns.
- Establish and document scalable processes for lead management, campaign operations, and lifecycle marketing.
- Identify opportunities to increase marketing velocity through automation and workflow streamlining.
- 4-6 years of marketing operations or revenue operations experience in a B2B SaaS or enterprise environment.
- Deep experience managing complex martech stacks; Expert-level proficiency with HubSpot and SFDC and ability to own marketing campaign automation required.
- Hands-on marketing platform experience including Google Ads, LinkedIn Ads, Gainsight, Gong, and others.
- Demonstrated ability to work cross-functionally and influence without direct authority.
- Analytical mindset with proficiency in building reports and dashboards (Salesforce, BI tools, etc.).
- Experience in applying marketing attribution models to measure campaign influence and optimize spend.
- Detail-oriented, with a strong ability to identify, troubleshoot, and solve operational and technical issues.
- Naturally curious, proactive in exploring new tools, data insights, and process improvements.
- Problem-solver who thrives in dynamic environments and enjoys optimizing systems and workflows.
- Strong project management and communication skills.
- Understanding of GDPR, CAN-SPAM, and other compliance considerations in digital marketing.Shape
- Experience with account-based marketing (ABM) tools such as 6sense or Demandbase.
- Familiarity with GRC or compliance software industry is a plus.
- Certification in HubSpot & Salesforce a bonus.
- The annual base salary for this position typically falls between $85k and $110k annually, depending on factors such as experience, skills, and geographic location
- Flexible PTO plus US public holidays and Sick Time
- Medical, Dental and Vision Benefits
- Excellent 401K with employer match
- Life Insurance, short-term and long-term disability benefits
- Health & Wellness reimbursements
- Health Saving & Flexible spending account
- Employee Assistance Plan