Digital Analyst II - Amplitude Analytics, Google Analytics (GA4), Adobe Analytics

H-E-B

  • San Antonio, TX
  • Permanent
  • Full-time
  • 16 days ago
Job Description:ResponsibilitiesAs a Web Analyst II, you'll support H-E-B's app / web properties, digital marketing, e-merchandizing and product teams by organizing and analyzing data, supporting tagging strategy, debugging implementations, and creating dashboards that provide insight on-site traffic patterns, marketing channel effectiveness (in-Store and online), feature usage, and customer engagement.Once you're eligible, you'll become an Owner in the company, so we're looking for commitment, hard work, and focus on quality and Customer service. 'Partner-owned' means our most important resources--People--drive the innovation, growth, and success that makes H-E-B The Greatest Retailing Company.Do you have a:
HEART FOR PEOPLE... desire to partner with business leaders to support data and technology requirements?
HEAD FOR BUSINESS... advanced analytical skills? under-standing of SQL / Python / R in a Hadoop environment?
PASSION FOR RESULTS... ability to leverage analytics to influence marketing strategies in order to drive sales?We are looking for:
- 5+ years of experience in Amplitude or Google Analytics/ GA4 or Adobe Analytics, Excel, PowerPoint, Python/R, and SQL, BI Visualization Tools (Looker/Domo/Tableau/PowerBI/etc.)
- advanced quantitative skills; ability to apply logical thought process to problem-solvingWhat is the work?
Analytics:
- Develops standardized weekly / monthly dashboards; provides analysis and reporting of core website KPIs, effectiveness of new site feature launches, and testing / targeting efforts
- Provides advice on experimental design, targeting, digital customer experience
- Serves as an internal consultant on clickstream/ web Analytics capabilities and site tagging requirements
- Supports digital marketing stakeholders / use of Salesforce / other CRM tool to enable customer campaign targeting
- Serves as a consultant to the customer analytics team to ensure tracking is sufficient to measure test impacts
- Uses SQL and Python or R in a Databricks environment to tie online / offline customer behaviors for targeting and measurement
- Serves as a liaison between the business and IS to influence implementation plans / technology needs-Work with data engineering team to translates raw events to usable semantic layer to meet stakeholder needs-Provide end to end support of clickstream data life cycle (requirements gathering/tagging/UAT/QA/database org/dashboard/etc.)
- Implements / improves website tagging process; assists with all QA tagging efforts throughout the site
- Continuously reviews processes; leverages analytics data to recommend improvements
- Prepares critical data for feedback to Merchant and Creative teams to drive higher sell-thru key items
- Supports ad-hoc requestsWhat is your background?
- A related degree or comparable formal training, certification, or work experience
- 5+ years of experience with Google Analytics or related analytic tool in an omni-channel retail environment
- 3+ years of experience using SQL, Python, or R on structured or unstructured data
- 3+ years of experience testing and targeting web toolsDo you have what it takes to be a fit as an H-E-B Web Analyst II?
- Comprehensive working knowledge of amplitude or Google Analytics/ GA4 or Adobe Analytics,, Excel, PowerPoint, Python/R, and SQL
- Advanced analytic / quantitative skills
- Strong verbal / written communication and presentation skills
- Ability to apply logical thought process to problem-solving
- Ability to analyze, synthesize, and distill large volumes of data down to key takeaways and/or visuals using BI tools
- Ability to maintain and manage collaborative relationships with Partners and leadership
- Ability to prioritize work with competing deadlines and frequent interruptionsCan you...
- Function in a fast-paced, retail, office environment
- Travel by car or plane with overnight stays
- Sit for extended periods
- Work extended hoursCPFA3232DATANL323206-2018

H-E-B