Marketing Strategist
- Cheyenne, WY
- $70,000-85,000 per year
- Permanent
- Full-time
- Develop, refine, and execute multi-channel marketing strategies aligned with business objectives.
- Analyze market trends, customer insights, and competitor activity to guide campaign development.
- Define target markets, buyer personas, and go-to-market strategies in collaboration with leadership.
- Support Account-Based Marketing (ABM) and demand generation initiatives.
- Translate strategic goals into actionable marketing campaigns across digital, email, social, and events.
- Partner with content teams to build storytelling frameworks and campaign messaging.
- Define KPIs, track campaign performance, and optimize for engagement and conversions.
- Align campaigns with sales objectives to ensure direct support of revenue and pipeline growth.
- Measure and report on the effectiveness of marketing programs.
- Use data to identify optimization opportunities and share actionable recommendations.
- Maintain dashboards and provide regular updates to leadership.
- Partner with sales, design, and product teams to align strategies and initiatives.
- Brief creative teams and agencies on goals, deliverables, and performance expectations.
- Ensure brand consistency across all marketing channels and touchpoints.
Required:
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 5+ years of experience in B2B marketing (outsourcing, technology, or professional services preferred).
- Strong knowledge of digital marketing, demand generation, and customer journeys.
- Hands-on experience with HubSpot, Salesforce, ZoomInfo, Google Analytics, or similar tools.
- Strong project management and communication skills.
- Data-driven with the ability to convert insights into action.
- Proven ability to balance strategic planning with day-to-day execution.
- Strategic thinker with a creative, test-and-learn mindset.
- Comfortable working in a fast-paced, cross-cultural, and global team environment.
- Curious, proactive, and results-oriented.
- Experience with ABM, campaign marketing automation, and lead scoring frameworks in a BPO outsourcing environment.
- Work Authorization: Must be authorized to work in the United States, without sponsorship needed.
- Residency Requirement: Reside in one of the states to be considered: Alabama, Colorado, Florida, Georgia, Idaho, Indiana, Kansas, Kentucky, Michigan, North Carolina, Ohio, South Carolina, Tennessee, Texas, Utah, Virginia, Wisconsin or Wyoming.
- Remote Work Setup: Must maintain a dedicated home office with reliable high-speed internet, free from distractions, and compliant with cxperts’ security and confidentiality standards.
- Successfully pass all pre-employment background checks.
- Salary Range: $70,000 – $85,000 annually
- Comprehensive benefits including health, dental, and vision insurance, paid time off, and 401(k).
- Flexibility, career growth opportunities, and the chance to collaborate with a global, people-first team.
- High-impact role with the freedom to shape marketing strategy.
- Opportunity to work in a growing, global BPO organization.
- Collaborative, innovative, and inclusive culture.
- Competitive pay, flexibility, and career development opportunities.