Digital Merchandising & eRetail Marketplace, Senior Manager
- Palm Beach Gardens, FL
- Permanent
- Full-time
- Integrity - We act honestly because nothing is more important than our reputation.
- Teamwork - We are better together.
- People-Focused - We put people first – our Associates, customers, franchisees, and partners – and cultivate a respectful, collaborative, and inclusive culture, top to bottom, inside and out.
- Accountability - We own our actions and decisions; we do what we say we are going to do.
- Leave Everything Better - We innovate to improve everything we touch, and we take actions now to protect the future.
- Lead the development of the online customer experience strategy in collaboration with key cross-functional leaders. Draft requirements for API experience and TBC’s wholesale eCommerce re-platforming (including guiding wireframe design).
- Analyze customer behavior and feedback to identify strategic opportunities for improving the online shopping experience across platforms.
- Lead cross-functional team to develop learning plan and implement A/B testing and other optimization techniques to enhance website usability and performance. Share actionable findings with the extended marketing organization.
- Examine the site daily/weekly to ensure products are optimized for customer experience, links lead to the correct categories/pages, and product setup is accurate, creating a seamless customer experience.
- Create plans and strategies for monetizing and marketing including site banners, landing pages, and navigation to deliver an intuitive online shopping experience.
- Provide strategic insights and recommendations based on data analysis. Monitor and evaluate industry trends and competitor activities to stay informed of best practices and emerging technologies.
- Champion monthly reviews and reports on eCommerce KPIs and provide in-depth performance analysis – category performance, new growth opportunities, site conversion, testing ideas, and customer shopping behavior.
- Interpret digital analytics to understand what drives customer traffic and conversion on our sites.
- Optimize product search, navigation, sorting, content, and overall product merchandising strategies.
- Build a strategy to optimize product listings and execute product descriptions, images and videos to improve searchability and conversion rates.
- Monitor and analyze website performance metrics to recommend strategic changes and improvements.
- Manage the digital lifecycle of new product placement, including creation and validation of new product images, copy and positioning.
- Ensure the accuracy and timeliness of all product launches, activating new SKUs online and deactivating discontinued SKUs.
- Upgrade and maintain product content on TBC’s e-commerce platforms. Create briefs for photography to address gaps in tire brand imagery.
- Collaborate with the marketing team to create engaging and informative content that aligns with brand standards.
- Ensure consistency and accuracy of product information across all digital channels.
- Partner with digital platform teams to build product content to support seasonal promotions.
- Maintain and grow the tire product review platform and identify channels to encourage customer reviews.
- Accelerate eCommerce growth at key retailers (Amazon.com, Walmart.com) with eCommerce Channel sales leaders
- Proactively identify new opportunities to build strategic partnerships with our national retail partners and customers
- Create and manage brand storefronts, on-platform paid media & promotional campaigns (+ performance tracking and optimization)
- Attain & maintain Amazon Ads Academy & Walmart Connect Academy certifications
- Other duties as assigned.
- Bachelor’s degree in Marketing, Business, or related field. Master’s / MBA degree preferred.
- 8+ years of experience in digital merchandising or e-commerce preferred.
- Ability to work well under pressure, handle multiple tasks, and meet project timetables.
- High-level project management skills.
- Strong verbal and written communication skills
- Proficient in Adobe Creative Suite & Microsoft Office Tools
- Willing to travel 10%
- Market competitive compensation
- 401(k) and Roth with company match. Immediate 100% vesting
- Comprehensive benefits including medical, dental and vision
- Company paid short term disability and employer subsidized long term disability
- Company paid life insurance
- Discounted tire purchasing
- Tuition reimbursement
- Employee assistance program
- Generous paid vacation and paid time off
- Customizable voluntary benefits
- and More!!!
- Strategic Mindset: seeing ahead to future possibilities and translating them into breakthrough strategies.
- Action Oriented: Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
- Cultivates Innovation: Creating new and better ways for the organization to be successful.
- Collaborates: Building partnerships and working collaboratively with others to meet shared objectives
- Customer Focus: Building strong customer relationships and delivering customer-centric solutions.
- Develops Talent: Developing people to meet both their career goals and the organization's goals.
- Ensures Accountability: Holding self and others accountable to meet commitments.
- Drives Engagement: Creating a climate where people are motivated to do their best to help the organization achieve its objectives.
- Communicates Effectively: Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
- Instills Trust: Gaining the confidence and trust of others through honesty, integrity, and authenticity.
- Change Management: effective Sponsorship, Change Agent and influencing skills. Adaptive, agile, flexible, open minded. Proven ability to build cross-functional commitment, lead, simplify and scale complex dynamic organizations through transformational change.