
Senior Program Manager, Strategic Channel
- Atlanta, GA
- Permanent
- Full-time
Department: Ricoh Commercial and Industrial Printing Group (CIP)
Focus Area: Franchise Print and Signs & Graphics Channel
Location: East or West Region, Ricoh USAThe Senior Program Manager, Strategic Channel is responsible for driving sales and program management, including business development strategy, within the assigned Franchise Print and Signs & Graphics vertical. This role requires a proven track record in strategic sales and a minimum of five years of experience in strategic channel or vertical sales/sales management. Key Responsibilities
- Achieve revenue and gross profit targets for hardware, software, and professional services within the Franchise Channel.
- Manage relationships with National Franchise Print and Signs & Graphics organizations in the assigned region.
- Collaborate with field sales to penetrate Zero Base Accounts (ZBA) and develop targeted customer lists to drive field activity.
- Lead a sales channel of Production Print Executives (PPEs) and Regional Sales Managers (RSMs) to meet strategic channel goals.
- Co-develop a strategic channel business plan, including go-to-market strategy, sales coverage model, and execution plans to grow market share.
- Partner with sales and marketing leadership on product positioning and pricing strategies.
- Provide field-level insights to senior leadership to position Ricoh as a market leader in workflow solutions for Franchise Networks.
- Represent Ricoh at key industry events, conventions, and sales meetings; manage customer and rep incentives.
- Develop and execute strategies for profitable MIF replacement and expansion.
- Identify opportunities for targeted marketing campaigns to generate awareness and demand.
- Collaborate with Sales Training to develop and deliver field-level training.
- Analyze market segmentation and build penetration strategies for target markets.
- Bachelor's degree required; Master's degree preferred or equivalent experience.
- 5-10 years of sales and/or sales management experience, with at least 5 years in strategic and solution selling to senior executives.
- Proven success in managing Franchise, Major, National, or Global Accounts.
- Experience in the Strategic Channel or Vertical, preferably with National Franchise Print organizations.
- Strong presentation and communication skills.
- Ability to work across multiple levels of sales personnel and leadership.
- Skilled in goal-setting, prioritization, and execution of sales strategies.
- Extensive experience in penetrating non-user or ZBA accounts in the Graphic Communications/Commercial Print space.
- Strong C-level communication and engagement skills.
- Expert negotiation and objection-handling capabilities.
- Experience working in regional territories and matrixed environments.
- Ability to build and maintain third-party partnerships.
- High initiative, self-direction, and accountability.
- Strong business acumen and maturity.
- Proficiency in Excel, PowerPoint, and CRM tools.
- Valid driver's license and required auto insurance per Ricoh policy.
- Office environment with standard lighting, ventilation, and noise levels.
- Work involves interpreting and applying complex data and instructions.
- Minimal physical effort; mostly sedentary with occasional walking, standing, and lifting (under 10 lbs.).
- Moderate dexterity required for tools such as keyboards and calculators.
- Extensive travel required (estimated 50-75%).
- Choose from a broad selection of medical, dental, life, and disability insurance options.
- Contribute to your financial security with Retirement Savings Plan (401K), Health Savings Account (HSA), and Flexible Spending Account (FSA) investments.
- Augment your education with team member tuition assistance programs.
- Enjoy paid vacation time and paid holidays annually
- Tap into many other benefits to enhance your health, wellness, and ongoing personal and professional development.