Senior Social Marketing Strategist, Podcasts

Vox Media

  • New York
  • $90,000-105,000 per year
  • Permanent
  • Full-time
  • 1 month ago
WHO WE AREVox Media is the leading modern media company. We guide our audience from discovery to obsession. We inspire essential conversations about what's now, what's next, and what's possible.The Vox Media Podcast Network is the home to the most influential voices and programming in podcasting, including A Touch More with Sue Bird and Megan Rapinoe, Pivot with Kara Swisher and Scott Galloway, Where Should We Begin? with Esther Perel, Stay Tuned with Preet Bharara, Celebrity Memoir Book Club, and many more award-winning shows across categories. Our Podcast Marketing team is dedicated to the strategic planning and execution of all consumer marketing efforts to develop our show's audiences across audio, video, and social, ultimately helping us strengthen Vox Media's overall podcast business. Ultimately, our job is to grow and foster our audiences wherever they want to experience our content, whether in audio, video, social, or IRL.As a community of journalists and storytellers, business professionals, creators, and technologists, we believe it is a moral and business imperative to amplify voices: to cultivate diversity, equity, and inclusion throughout our organization and media. This applies to our candidates, our teams, our storytelling, our creative work, and our platforms, products, and partnerships.WHAT YOU'LL DOWe're looking for a creative, strategic, ambitious Sr. Social Marketing Strategist to grow and energize the fan communities behind our slate of hit podcasts, helping our shows reach new people and turn casual followers into passionate superfans.That means partnering with individual show production teams to improve their social strategy and optimize their content to meet our audience and business goals, developing benchmarks and best practices for our podcasts across Instagram, TikTok, YouTube Shorts and other key channels, and interpreting social performance metrics for show teams. For certain shows, you'll also advise on the best approaches for driving audiences down-funnel to become paying subscribers. Finally, you'll lead testing and experimentation in the social space, developing new social-first ideas and formats for our podcasts, evaluating emerging channels like Substack, Bluesky or Discord, and testing new tools and strategies to make our social and community-building efforts more effective.While this is a strategic role, at times you may also roll up your sleeves and help with episode clipping, social copy writing, audience engagement activity, or social graphic creation for specific shows or campaigns.More broadly, you'll act as a proactive, trusted audience development partner for our show teams and hosts, bringing an audience-first, data-driven perspective to day-to-day discussions about what strategies to pursue to help our shows grow.Social Content Strategy
  • Proactively bring forward big, creative ideas for reaching new audiences and engaging a show's fan base
  • Create and maintain playbooks and best practices for content across key social platforms (CTA language, hashtags, posting cadence, etc.)
  • Collaborate with individual show teams to optimize their content, posting and audience engagement strategy
  • Work with our designers to create appropriate brand assets for each channel, including social avatars, header images, posting templates, etc.
  • Use data to guide hosts and producers on effective storytelling and audience engagement techniques for social
  • Assist with identifying content from each show to repurpose into compelling social video or social posts (as needed)
Community Engagement & Conversion
  • Help show teams cultivate their fan communities across social platforms through regular engagement, comment moderation, and community prompts
  • Develop and execute community-building campaigns (e.g. challenges, Q&As, live chats) that drive engagement
  • Develop strategies for driving our most loyal fans to participate in subscription programs, live events, merch, etc.
  • Develop and execute new processes for shows to share audiences across social through collab posts, content sharing, custom content, etc.
Audience Trends & Insights
  • Monitor and surface relevant trends and conversations in podcast fandoms, social media culture, and individual platforms that could impact our strategy
  • Work with our platform reps and other internal Vox Media social leads to keep our team informed about technical changes and upcoming audience / revenue opportunities within each platform
  • Identify relevant social accounts and online communities for unique integration, collaboration or promotion opportunities for our shows
  • Present audience insights to internal stakeholders to inform creative and strategic decisions on a regular basis
Performance Analysis
  • Track and report on social KPIs across platforms, offering regular performance insights to show teams
  • Analyze what topics, formats and executional tactics perform best and why, turning findings into actionable recommendations
  • Work with our analytics team to test new reporting tools, build useful social analytics dashboards, and improve our reporting process for show teams and leadership
New Platform Exploration
  • Research and evaluate opportunities for shows to build community on emerging platforms like Discord, BlueSky, Substack and others
  • Help test community-building strategies for our paid subscribers, including private communities, forums and fan groups
  • Test new platforms and third party tools to make our teams more effective, (e.g. post automation, content creation, AI tools, etc)
  • Collaborate with marketing, editorial, and tech teams to scale learnings from experiments into network-wide strategies
WHAT YOU'LL BRING
  • Deep expertise in growing audiences organically across social platforms, particularly Instagram and TikTok
  • Fluency in social media culture, with an ability to spot rising trends, relevant conversations and engagement opportunities across multiple genres and audience categories
  • Experience writing engaging audience-facing copy in different brand voices (e.g. social media posts, video titles, promotional language)
  • Direct experience cutting, clipping and optimizing video content for social
  • Experience analyzing data to make informed decisions, particularly on social channels
  • Proven ability to work with diverse stakeholders and build strong relationships with internal and external partners, with experience in client service a plus
  • Strong visual design sensibility (experience with Photoshop a plus)
  • A creative, proactive, solutions-oriented mindset
  • An understanding of audiences across a range of channels and platforms
  • A track record of learning new channels, industries and markets quickly
  • Enthusiasm for learning and growing
  • Experience with Premiere, AfterEffects or other video editing tools
  • Experience working with high-profile talent a plus
If you think you have what it takes, but don't meet every single point in our job posting, please apply with a cover letter to let us know how you believe you can bring your unique skills to the Vox Media team or get in touch! We would love to have a chat and see if you could be a great addition to our team. We've hired chefs who became editors, DJs who became UX designers, and sommeliers who became writers.WHERE YOU'LL WORKThis job is located in New York.WHY VOX MEDIA?WHAT WE OFFERThis is a permanent, full-time position. This job is benefits-eligible. We pride ourselves in providing comprehensive benefits to support all of our employees wherever they are in life. You can find more information about our benefits .OUR DEI+ COMMITMENTVox Media is committed to building an inclusive environment where everyone can show up as their authentic selves and create their best work. We recognize that great stories, platforms, products and services come from people with all manner of backgrounds and experiences. We recognize that our commitments require ongoing work and sustained attention, as well as adaptation to new insights and best practices. We keep our for the sake of accountability, transparency and communication. Learn more about our values , and our approach to corporate citizenship .Vox Media is an Equal Opportunity Employer and qualified applicants will receive consideration without regard to race, color, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by applicable national, federal, state, or local law. Vox Media will also consider all qualified applicants with criminal histories in accordance with applicable Fair Chance laws. We are also committed to providing reasonable accommodations as part of the application process to candidates with disabilities. If you require a reasonable accommodation as part of the application process, please contact our People & Culture team (recruitment@voxmedia.com).WHAT COMES NEXTOur recruiting team will go through applications in a timely manner. Please note that our recruiting team will only contact you from @ email addresses, never via text message. Read more about how our recruiting team operates, and how to protect yourself from recruitment fraud, .PAY TRANSPARENCYThe salary range listed below represents the minimum and maximum base pay for this position at the time of this posting. Final salary offered to the candidate selected for the position will be based on factors including but not limited to the candidate's skills and experience.Pay Range$90,000—$105,000 USD

Vox Media