Specialist, Marketing - PR & Social

Caleres

  • Saint Louis, MO
  • Permanent
  • Full-time
  • 23 hours ago
Join our dynamic and thriving footwear company as a Specialist, Marketing- PR & Social in St. Louis, MO where you'll have the opportunity to make an impact and shape the future of our renowned brands. If you have a passion for fashion, are eager to learn and have an eye for detail, this is the perfect role for you! As a member of our team, you'll be part of a company that values results, caring and learning.What will you be doing?
  • Guide & Collaborates: Guide team in implementing, optimizing and tracking results of all social media efforts – paid and organic. Collaborate with Planning on developing vendor-funded social programs. Collaborate with outside agencies on PR, influencer and paid media execution.
  • Lead: Lead strategy on integrating social platforms into other customer engagement touch points. Develop social media strategies for Naturalizer & Ryka. Lead social innovation by expanding Naturalizer & Ryka’s social footprint into new/relevant social platforms, as well as developing ground-breaking social media programs.
  • Manage: Manage relationships with influencers and influencer agencies, and organize all incoming influencer content to be executed across social and paid platforms. Serves as the core social media contact for Naturalizer & Ryka.
  • Partnership: Collaborate with cross-departmental teams to develop the social strategies, calendars and promotions that align with Naturalizer & Ryka’s overall brand strategies. Responsible for weekly measurement and analysis of core business metrics; must prepare, analyze and present weekly status reports to senior leadership.
Perks you will enjoy!
  • Our Shoe Discounts: No matter your style, we’ve got your perfect fit covered with a 30% Associate Discount across Famous Footwear and Caleres brands
  • Benefits that Start Day One: To learn more details about our total rewards including 401k, health benefits and PTO, visit yourcaleres.com
  • Get Paid When You Want: Access your money as you earn it and request your earnings before payday
  • Mental Wellness: Your mental health is important to us, and we offer free, 24/7 confidential support and resources through CompPsych EAP for eligible associates
  • Relaxed Dress Code: At Caleres, we believe that the right shoes can take you anywhere, and your authentic self is always in style. Feel free to leave your professional attire in the back of your closet!
  • Site Perks: Full access to our onsite gym, Starbucks, Grab and Go Market, and free parking located in the convenient area of downtown Clayton, MO
Qualifications that make you the perfect fit!
  • Bachelor’s degree preferred
  • 2-4 years' experience in affiliated PR/Social/Marketing fields
  • Retail or wholesale marketing experience
  • Strong partnering, problem solving, analytical skills and multi-tasking skills
  • Microsoft Office Products

Caleres