Segment Marketing Manager (US)
Instagrid
- Nashville, TN
- Permanent
- Full-time
- Develop and lead the marketing strategies for the construction and industrial segment, ensuring a cohesive and compelling brand narrative.
- Create and adapt captivating, segment-specific content across diverse formats and touchpoints, including social media, email marketing, customer case studies, PR articles, and trade event materials.
- Collaborate within a cross-team environment to execute effective campaigns online and offline.
- Identify and measure the most effective channels for reaching our target audiences within these verticals, continuously optimizing our approach to drive growth and lead generation.
- Ensure the availability of essential sales support materials, including brochures, sales decks, and other collateral, to empower our sales force and key external stakeholders.
- Actively participate in identifying and organizing trade events and exhibitions to showcase our cutting-edge products and solutions within the segment.
- Research and engage the construction and industrial segment to better understand potential Instagrid customers and create effective marketing and advertising materials.
- Bachelor’s degree in marketing, communications, business or related field
- 7+ years of marketing and sales experience, preferably in the construction/industrial industry
- Experience working for a construction/industrial company or supplier desired
- Flexible, positive attitude with entrepreneurial hands-on drive and spirit
- Adaptability and a growth-driven mindset
- Strong communication and influencing skills
- Experience with marketing automation platforms and content management systems
- Proficiency in the latest marketing tools
- Understanding of CRM systems (e.g., Salesforce) and data analytics
- Ability to travel as required
- a dynamic environment in a fast-growing structure with a very flat hierarchy
- the opportunity to join a company at the cutting edge of its field
- a laptop and a cell phone (Iphone or Samsung)
- 25 days paid vacation