Portfolio Strategy Manager

Best Buy

  • Richfield, MN
  • Permanent
  • Full-time
  • 3 days ago
Job CategoryMarketing GroupStore Number or Department900010 Corporate 1 MNJob DescriptionAs a Portfolio Strategy Manager on the Media Strategy team, you will lead strategic initiatives that enhance media performance and drive marketing impact across the organization. In this role, you'll partner with a broad set of cross-functional and agency teams to support both Media Strategy and Performance Marketing. Your focus will include delivering actionable media insights, shaping and evolving channel-level strategies to improve performance and efficiency, and supporting measurement teams and programs.You will report to a Senior Manager and will not have direct reports.This role is hybrid, which means you will work some days at our corporate office in Richfield, Minnesota, and some days virtually from home or another non-Best Buy location. The specific work arrangements vary by role and team. The recruiter or hiring manager will provide more details during the hiring process.What you'll do
  • Lead the creation and delivery of regular reporting on media performance, budget pacing, and investment efficiency to drive continuous improvement across teams.
  • Analyze and report on paid media performance across channels, using industry trends, business context, and advanced analytics tools (e.g., media mix modeling, attribution platforms) to inform and optimize future strategies.
  • Provide ongoing thought leadership and education to marketing teams, sharing portfolio-wide learnings and emerging media trends.
  • Support the development and execution of media measurement frameworks across media channels, including media mix modeling and incrementality testing.
  • Build strong partnerships with media agencies, brand/category teams, and cross-functional marketing stakeholders-including ad product, research & insights, creative, decision science, and advanced analytics.
Basic qualifications
  • 8 or more years of progressive media planning experience in advertising at an agency, brand, retail media network or publisher
  • 4 or more years of digital planning and/or buying experience; familiarity with performance marketing, onsite display, display, digital video, CTV, and paid social
  • Excellent communication and presentation skills, with a track record of delivering thought leadership to marketing stakeholders
  • Ability to translate complex data into actionable insights and strategic recommendation
  • Strong analytical skills with experience in media performance reporting, budget tracking, and investment efficiency
Preferred qualifications
  • 4 or more years of people or resource leadership experience (direct or indirect)
  • Experience with media analytics platforms (e.g., Nielsen, Google Analytics, Adobe Analytics, MMM tools, attribution platforms)
  • Experience with data visualization tools such as Power BI or Tableau, and familiarity with querying databases using SQL or similar languages
  • Deep understanding of paid media channels (e.g., display, video, social, search) and how they contribute to full-funnel marketing strategies
  • Proven experience leading cross-functional initiatives and influencing stakeholders without direct authority
  • Strong storytelling skills with the ability to synthesize complex data into clear, compelling narratives for senior leadership
What's in it for you
We're committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support as you need it, especially key moments in your life.
Our benefits include:
  • Competitive pay
  • Generous employee discount
  • Physical and mental well-being support
About us
As part of the Best Buy team, you'll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life - in our stores, online and in customers' homes.
Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. We're committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future. Tomorrow works here.™Best Buy is an equal opportunity employer.Req #992592BRZip55423-8500Job LevelManagerEmployment CategoryFull timeBrandBest BuySearch CategoriesCorporate, MarketingMinimum Pay80,274.00BenefitsBest Buy offers a range of benefits to support your overall well-being, as outlined in the . Eligibility may vary.Worker TypeRegularMaximum Pay143,208.00

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