Product Marketing Manager, Strategic Alliances
- Ambler, PA
- $90,000-105,000 per year
- Permanent
- Full-time
- Understand our partnerships, relevant personas, competitors, and market landscape through research and collaboration with cross-functional teams
- Plan and execute Phenom's go-to-market strategy for strategic alliances, including joint marketing and sales initiatives, applying regional specificity where needed to support global sales
- Align our product offerings with business goals to strengthen our overall market position through strategic partnerships
- Lead the business review process – analyzing partnership performance metrics, pipeline data, and market insights to continuously refine joint go-to-market strategies and maximize alliance ROI
- Partner with product management to shape when and how we announce new product features, accounting for partnership relationships and rules of engagement
- Support Phenom's government focus and expansion, leveraging industry-specific expertise
- Work closely with the partnerships team to ensure an accurate and on-brand assembly of messaging, positioning, and collateral are available for internal and external consumption – circulating content that accurately and consistently represents our brand in alignment with our partnership strategies
- Develop and maintain comprehensive partner-specific messaging frameworks and benefits-driven talk tracks and narratives that accurately represent our joint value propositions and key differentiators
- Design creative product packaging strategies that highlight our unique value-add within each strategic alliance
- Tell and share great customer success and product stories through videos, blog posts, live streams, webcasts, case studies, and on-stage at events
- Be a product evangelist — internally and externally
- Make things better by sharing your experience, optimizing your team's daily processes, and working to improve relationships and cross-functional processes across the broader team
- Proven experience and enthusiasm as a product marketer, or similar role (4+ years)
- Experience formulating strategy, executing tactics, and measuring business impact
- B2B SaaS or software experience
- Prior HR tech work experience
- Experience working with strategic technology alliances and partnerships
- Knowledge of government sector requirements and procurement processes
- Exceptional writing and communication skills
- Drive to self-manage and take ownership
- Ability to articulate value and differentiation of complex things in a simple way
- Positive collaborative energy and proactive project management skills
- Respect for good design, brand consistency, and professionalism
- Benefits/programs to support holistic employee health
- Flexible hours and working schedules
- Growing organization with career pathing and development opportunities
- Tons of perks and extras in every location for all Phenoms!
- Expected salary range $90,000-$105,000