
Affiliate Marketing Associate
- New York City, NY
- Permanent
- Full-time
- Develop and execute innovative affiliate marketing strategies aligned with Macy's overall business objectives.
- Manage and optimize relationships with affiliate partners to maximize program performance.
- Analyze complex data sets to identify trends, opportunities, and actionable insights.
- Lead performance tracking and reporting, including ROI analysis across affiliate channels.
- Manage, coach, and work closely with our agency partners and other channel leads.
- Provide clear direction, feedback, and growth opportunities for team members.
- Knowledge and experience with cross-channel strategy (SEO/SEM, Display, Influencer etc.) and cross-channel user behavior.
- Collaborate with cross-functional teams including merchandising, e-commerce, and marketing to ensure cohesive promotional strategies.
- Monitor competitive landscape and identify new partnership opportunities.
- Implement testing strategies to continuously improve program performance.
- Manage affiliate marketing budget and forecast performance.
- Present performance metrics and strategic recommendations to leadership.
- Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.
- In addition to the essential duties mentioned above, other duties may be assigned.
- 5-7 years Affiliate Marketing experience (CPA, CPL, CPI) across omni channels inclusive of digital and traditional marketing channels.
- Demonstrated experience managing and mentoring team members to drive performance and professional development.
- Strong analytical skills with proven ability to translate data into actionable insights.
- Proficiency with affiliate networks and platforms (Commission Junction, Rakuten, Impact, etc.).
- Excellent project management skills with ability to handle multiple priorities.
- Strong negotiating skills & established relationships with top publishers within the Affiliate eco-system.
- Experience managing budgets and forecasting performance.
- Data-driven team player, with strong analytical skills.
- This candidate should be encouraged by user behavior, strategically aligned to industry standards, and driven by the data.
- The first question this individual should ask is “what does the data say” and possess the skills to source and deliver the answer.
- Experience with managing programs in CJ and Rakuten.
- Familiarity with influencer marketing strategies.
- Candidates with a Bachelor's degree or equivalent work experience in a related field are encouraged to apply.
- Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.
- Able to work a flexible schedule based on department and company needs.
- Merchandise discounts
- Performance-based incentives
- Annual merit review
- Employee Assistance Program with mental health counseling and legal/financial advice
- Tuition reimbursement