Brand Marketing Manager | M&A Manager, Marketing Integration

  • Jersey City, NJ
  • Permanent
  • Full-time
  • 23 days ago
Job Category: MarketingJob Description:Verisk is seeking a dynamic and strategic Marketing Manager to join our Brand Strategy team, focusing on Mergers & Acquisitions (M&A) marketing integration. This role will report to the Director, Brand Strategy, and be responsible for leading the seamless integration of acquired brands into the Verisk portfolio, ensuring consistency in brand positioning, messaging, and customer experience. This role is a unique blend of M&A strategy, brand alignment, and change management, ensuring that the newly acquired companies successfully transition into Verisk while maintaining business continuity and enhancing brand equity.As a key member of the Brand Strategy team, you'll collaborate across departments-including Corporate Development, Marketing, Communications, Legal, and business unit leadership-to shape and execute our M&A Playbook. This vital framework will streamline integration efforts and ensure consistency in branding, messaging, and go-to-market strategies following acquisitions. Your work will directly influence how Verisk strengthens its global presence and drives industry impact.The ideal candidate is a skilled marketer with experience in managing complex workflows, brand strategy, and B2B marketing. They thrive in cross-functional environments, possess exceptional project management skills, and can navigate the complexities of bringing new brands into a unified marketing strategy.Responsibilities:M&A Integration Strategy & Execution
  • Develop and execute Verisk M&A Playbook for newly acquired companies, ensuring a smooth transition into Verisk's brand and product portfolio
  • Partner with key business stakeholders to align integration plans with strategic objectives
  • Drive brand migration efforts, including name changes, visual identity updates, and messaging consistency across all internal and external touchpoints
  • Ensure a seamless experience for acquired customers, partners, and employees during the transition
Cross-Functional Collaboration
  • Partner closely with Corporate Development, Communications, Creative, Product Marketing, Digital Marketing, Legal, and IT/Technology teams to implement go-to-market strategies for acquired businesses
  • Coordinate with Legal and Compliance teams to ensure smooth execution of branding and trademark transitions
  • Serve as the key liaison between the acquired company leadership, business unit stakeholders, and Verisk's corporate teams, fostering collaboration and alignment at each phase of transition
Change Management & Stakeholder Engagement
  • Develop and execute internal and external communication strategies to guide employees, customers, and partners through each phase of the integration process
  • Conduct stakeholder training and workshop sessions to ensure the successful adoption of Verisk's brand identity and messaging
Brand & Customer Experience
  • Ensure the acquired company's brand narrative, website, marketing, and sales materials align with Verisk's brand positioning
  • Ensure a seamless customer journey during and after integration, minimizing disruption and enhancing brand trust
  • Oversee website migrations, rebranding initiatives, and content integration post-acquisition
  • Partner with UX and Product teams to ensure a cohesive digital experience across all platforms
  • Support internal change management initiatives, ensuring employees and partners understand and embrace the brand transition
Performance & Optimization
  • Establish KPIs and track success metrics of brand integration efforts, ensuring a data-driven approach to decision-making
  • Identify risks and develop mitigation plans to maintain brand reputation and customer engagement
  • Continuously refine M&A integration playbook and best practices for future acquisitions
Qualifications:
  • Jersey City-based role, with a hybrid schedule (2 days in office per week)
  • 5- 8+ years of experience in B2B marketing, brand strategy, and/or M&A integration
  • Proven ability to manage complex change initiatives, including internal and external stakeholder engagement
  • Exceptional project management skills with the ability to manage multiple acquisitions simultaneously
  • Excellent communication, presentation, and stakeholder management abilities
  • Experience in a complex, enterprise-level organization, preferably in technology, SaaS, or professional services
  • Data-driven mindset with the ability to analyze and report on integration success
Apply now and be part of a team shaping the future of our brand.#LI-EA1
#LI-HybridAbout Us:For over 50 years, Verisk has been the leading data analytics and technology partner to the global insurance industry by delivering value to our clients through expertise and scale. We empower communities and businesses to make better decisions on risk, faster.At Verisk, you'll have the chance to use your voice and build a rewarding career that's as unique as you are, with work flexibility and the support, coaching, and training you need to succeed.For the eighth consecutive year, Verisk is proudly recognized as a Great Place to Work® for outstanding workplace culture in the US, fourth consecutive year in the UK, Spain, and India, and second consecutive year in Poland. We value learning, caring and results and make inclusivity and diversity a top priority. In addition to our Great Place to Work® Certification, we've been recognized by The Wall Street Journal as one of the Best-Managed Companies and by Forbes as a World's Best Employer and Best Employer for Women, testaments to the value we place on workplace culture.We're 7,000 people strong. We relentlessly and ethically pursue innovation. And we are looking for people like you to help us translate big data into big ideas. Join us and create an exceptional experience for yourself and a better tomorrow for future generations.Verisk Businesses- provides underwriting and rating solutions for auto and property, general liability, and excess and surplus to assess and price risk with speed and precision- supports end-to-end claims handling with analytic and automation tools that streamline workflow, improve claims management, and support better customer experiences- offers property estimation software and tools for professionals in estimating all phases of building and repair to make day-to-day workflows the most efficient- provides risk modeling solutions to help individuals, businesses, and society become more resilient to extreme events.- provides an integrated suite of software for full end-to-end management of insurance and reinsurance business, helping companies manage their businesses through efficiency, flexibility, and data governance- delivers data and insights to improve the reach, timing,relevance, and compliance of every consumer engagement- offers end-to-end, data insight-driven core capabilities for carriers, distribution, and direct customers across the entire policy lifecycle of life and annuities for both individual and group.- provides intelligence on sustainability, resilience, and ESG, helping people, business, and societies become strongerVerisk Analytics is an equal opportunity employer.All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability. Verisk's minimum hiring age is 18 except in countries with a higher age limit subject to applicable law.Unsolicited resumes sent to Verisk, including unsolicited resumes sent to a Verisk business mailing address, fax machine or email address, or directly to Verisk employees, will be considered Verisk property. Verisk will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.

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