ABOUT THE POSITIONAs a Brand team we focus on our consumers’ behavior and create experiences to build connection to our brand. Whether it’s media strategy, brand/product storytelling, content creation or partner activations, the consumer is at the heart of everything we do. And we continue to stay true to our brand, even as we evolve to meet the demands of an ever-changing landscape.As Senior Brand Manager of Global Media you will be responsible for bringing the Columbia brand to life for consumers at scale. You will do this by creating a strategic and cohesive mix of paid media strategies and plans that inspire consumers and connect them to our brand, stories and product innovations. You'll exercise a strong understanding of consumer behavior and how they consume, share and engage with brand media across a variety of platforms. You'll leverage the 'art and science' of media, full funnel marketing outcomes, and will ultimately build and measure media plans that deliver success for the brand and business. You're adept at driving comprehensive media plans to ensure the successful creation of the right content, in the right channel, for the right consumers, at the right time.HOW YOU’LL MAKE A DIFFERENCEChampion and steward the Columbia brand internally and externally in all paid media decisionsTranslate the global brand strategy and seasonal brand plans into channel-right paid media actionsProvide support to regions with media buying best practices, shared learnings, and alignment when necessaryGuide a team of media specialists to achieve a variety of brand and business outcomes while fostering growth and developmentManage and maintain the North America paid media agency partnership; driving media strategy, planning, and executionCollaborate with Senior Director of Media and extended team to develop paid, earned and owned media strategies for the US marketplaceManage North America paid media agency partnerships and programs across budget planning/allocation/tracking, media planning/execution, media measurement, and forecasting & reporting of resultsStay up to date on current and future media trends, sharing information broadly (acting as the organization's paid media expert)Drive media innovation by implementing a "test and learn" approach to all workYOU AREA media innovator and driver of insight to actionThe ultimate collaboratorAn energy giverA data translatorA marketing storytellerPassionate about the outdoors and/or active-lifestyle spaceYOU HAVE8+ years of brand paid media experienceProven team mentorship and management experienceExperience with global media planning and buying at a large corporation and/or advertising/media agencyDemonstrated paid media fluency in strategic development, planning, execution, analysis, and reportingApplied understanding of the footwear and apparel business - preferred#LI-SR1#LI-HybridColumbia Sportswear Company and our portfolio of brands, including Columbia, SOREL, Mountain Hardwear and prAna, know a thing or two about adventures. After all, we've been on one since 1938, working to perfect the art of enjoying the outdoors. Behind everything we make is an employee who's found that the greatest adventure starts with joining a company that strives to do the right thing.This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.Columbia Sportswear is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. The Know Your Rights poster is available here: https://www.eeoc.gov/poster The pay transparency policy is available here: https://www.dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp_%20English_formattedESQA508c.pdf Columbia Sportswear is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please notify your recruiter.At Columbia Sportswear Company, we’re proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community. Benefits that can protect your family’s financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, ID theft, and legal services). We have extensive wellness benefits and employee discounts available.
