Director of Sales and Marketing - Skirvin a Hilton Hotel
- Oklahoma City, OK
- Permanent
- Full-time
Since 1911, has been the heartbeat of Oklahoma City—hosting legends, leaders, and unforgettable moments that helped shape the city’s cultural fabric. Today, following a stunning $20 million renovation, the Skirvin is stepping into a bold new era—and we’re searching for a visionary Director of Sales & Marketing to lead that charge.This is your opportunity to shape the commercial strategy of a landmark hotel that’s once again setting the standard. From the debut of Perle Mesta, a destination restaurant helmed by James Beard Award-winning Chef Andrew Black, to the continued buzz of the Red Piano Lounge and 18,500 square feet of iconic event space, the Skirvin is where history and hospitality meet modern sophistication.Located in the heart of a championship city—home to the NBA Champion Oklahoma City Thunder—this role is ideal for a culture-setter and storyteller. Someone who thrives in transformation, believes in the power of experience, and is ready to drive impact at every level. Join us as we reintroduce the Skirvin to the world.What will I be doing?The primary responsibilities of this position are to design, develop, and deploy business strategies that are creative, dynamic, and impactful for the Americas and lead the Hotel Sales and Marketing process. Key deliverables for this role are to move the business analytics, processes, including cadence of activities to a "predictive and prescriptive" approach to drive performance. This includes but is not limited to, development and communication of commercial strategies and standards through a structured cadence and analysis of company revenue performance against established goals.In this role, you will facilitate the delivery of the Americas Commercial Operating Model and should possess strong leadership, communication, and networking skills.Strategy:
- Produce your hotel’s Annual Multi-Year Commercial Strategy Plan, in partnership with on-property leaders and regional support
- Connect the performance needs for the hotel with the solutions designed by the Hilton enterprise, in each key segment your hotel serves
- Direct accountability for setting the strategy and delivery of your hotels revenues including group rooms, banquets, catering, business transient and leisure transient
- Work with Commercial Leadership to ensure that Business Review Guidelines (current to + 5 years) and Group Pricing & Rate Quotation Strategies are in place to maximize all pricing components of sales and catering opportunities and achieve positive group market share
- Support hotel B2B marketing, digital marketing, social media, public relations and communications activities. Guide the e-Commerce teams to ensure online hotel content is accurate and effective
- Work with Commercial Leaders to establish optimal business mix, review and validate revenue forecasts to improve accuracy while developing strategies for different demand periods, and review and approve retail and group pricing strategies
- Work with fellow Executive Committee members to ensure profits are maximized in line with GOP and EBITDA targets
- Develop and execute departmental expense budget and forecasts
- Develop and maintain detailed and real-time knowledge of all competitor and market activity
- Responsible for the execution of the Sales and Catering Sales annual SIP (Sales Incentive Program)
- Lead weekly, monthly, and quarterly Sales & Marketing Optimization Process for hotel. Convert the outcome of the optimization process into actionable business strategies and articulate those strategies
- Contribute to annual Commercial Cadence communication regarding current realities of performance and performance drivers on a monthly, quarterly, and semi-annual basis
- Consistently conform to Hilton brand standards and corporate identity and utilize all communication tools
- Responsible for recruiting and retention of all sales and marketing roles
- Lead, engage, and develop team members, including ongoing performance development and Career Development Plans
- Conduct performance review for all direct reports and provide feedback for dotted line reports, including but not limited to:
- Group Sales
- Business Transient Sales
- Leisure Sales
- Catering Sales
- Marketing
- Facilitate and lead in a culture that is aligned with Hilton’s DEI and ESG enterprise goals
- Own performance and commercial activity reporting for each of your hotels (i.e., performance status communication and response plans)
- In concert with AVPs, Regional Commercial Director and General Manager(s), present commercial strategies to key business partners and ownership groups. Ensure transparency, relevance, and timeliness in articulating the commercial performance targets, and potential gaps or upside (strengths & weaknesses)
- Liaise with Hilton Worldwide Sales, regional support and brand teams
- Build strong relationships with CVB, community influencers and 3rd party travel partners
- High level of engagement with customers from all sales segments
- Support of team’s high-impact site visits and pre-convention meetings
- Support of sales managers’ sales travel into feeder markets
- Hotel Sales, Catering/Events Experience
- Leadership management Experience
- Ability to travel
- Experience in hotel management, or related industry, essential
- Highly professional presentations and communication (oral and written) skills
- Proficiency with standard Microsoft Office
- Ability to perform critical analysis
- Four-year college degree preferred
- Adaptable experience with business strategy, business planning, and business plan development
- Ability to speak multiple languages
- Multiple Brand experience
- Hospitality - We're passionate about delivering exceptional guest experiences.
- Integrity - We do the right thing, all the time.
- Leadership - We're leaders in our industry and in our communities.
- Teamwork - We're team players in everything we do.
- Ownership - We're the owners of our actions and decisions.
- Now - We operate with a sense of urgency and discipline
- Quality
- Productivity
- Dependability
- Customer Focus
- Adaptability
- Medical Insurance Coverage – for you and your family
- Mental health resources including Employee Assistance Program
- Best-in-Class Paid Time Off (PTO)
- Go Hilton travel program: 100 nights of discounted travel
- Parental leave to support new parents
- 401K plan and company match to help save for your retirement
- Employee stock purchase program (ESPP) - purchase Hilton shares at 15% discount
- Recognition and rewards programs