Market Intelligence and Insights Manager
NASM
- Gilbert, AZ
- Permanent
- Full-time
- Researches, analyzes, and presents thorough customer and market analyses across brand and products and prepared department dashboards and publishes key marketing KPIs.
- Leverages qualitative and quantitative data to identify areas of opportunity, validate hypotheses and forms recommendations to guide marketing and general business decisions
- Synthesizes and presents key findings from in-market tests and shares insights to extended marketing team and other key stakeholders
- Analyzes and communicates key industry updates to inform marketing and communication of our brands and products
- Manages and refines customer target definition and segmentation insights to inform marketing and beyond, serves as the voice of the consumer” and helps ensure the broader team remains updated
- Works with the brand marketing and product teams on brand equity or similar brand health projects
- Works with all cross-functional teams to help identify, monitor and mine internal and external data to help influence our product marketing and go-to-market strategies across all channels
- Leads selective research projects, overseeing agencies and research partners as needed
- Understands and optimizes lead journey from current state with extended team members
- Responsible for other Duties/Projects as assigned by business management as needed and must be available for occasional support outside of business hours
- 4 year degree in business, marketing, finance, or another related analytical field
- 5+ years relevant experience preferably in a D2C brand, in market intelligence, analytics, or strategy
- Expert PowerPoint and Excel skills
- Data visualization skills and experience presenting complex information in a concise manner
- Familiarity with market research tools, statistical analysis and CRM functions
- Recognized analytic and critical thinking skills that can identify business opportunities and solutions to grow the business
- Capability to manipulate the data into a story and have demonstrated effective executive presentation skills
- Excellent problem-solving ability and orientation
- Strong general marketing skills with a passion for winning the customer
- Highly analytical with demonstrated business acumen
- Strong communication skills in verbal and written form
- Ability to understand high volume of marketing data, build reports, and summarize in a meaningful and actionable format
- Highly collaborative and proven ability to work successfully on cross functional projects
- Team-player with “can do” attitude, highly resourceful and proactive
- Strong ability to multi-task in a very fast-paced environment
- Flexible and generous paid time off
- Competitive medical, dental, vision and life insurance
- 401(k) employer matching program
- Parental leave
- Wellness resources
- Charitable matching program
- Hybrid work
- On-site workout facilities (Leawood, Gilbert, Burlington)
- Community outreach groups
- Tuition reimbursement