Marketing Manager, Patient Services Marketing
AbbVie
- Illinois
- Permanent
- Full-time
- Plan and execute the omnichannel marketing strategy, driving patient and HCP engagement, resource utilization, and patient support throughout the Immunology, SKYRIZI treatment experience – and across all channels.
- Lead channel strategy and development of Field/Patient Engagement/HCP marketing tactics, Email, Direct Mail, Websites, Mobile Apps, Social Media, SMS/MMS, SEM/SEO, and print.
- Partner with Operations to plan and lead the Marketing team’s execution of CRM to the Salesforce Marketing Cloud platform – including integration with other patient services platforms to enable engagement strategies and tactics.
- Provide oversight of agency relationships, focusing on partnerships with their Account, Strategy, Project Management, Creative, Measurement, Digital, Media, and Finance teams.
- Deliver omnichannel marketing briefs, understand timelines to accomplish tasks, and anticipate potential barriers impacting campaign delivery.
- Partner with the Marketing Analytics & Business Insights team to evaluate the effectiveness of patient and HCP strategies by establishing omnichannel learning agendas and measurement plans.
- Lead extraction of insights from measurement activities and formulate recommendations for optimization; prioritize and foster a test-and-learn environment.
- Maintain a thorough understanding of patient and HCP insights as they evolve to inform ongoing refinement of the treatment experience.
- Deliver and articulate marketing objectives and strategies to cross-functional technology partners to inform Salesforce, Adobe, Veeva, and Five9 platform enhancements, integration solutions, and service innovations.
- Drive service innovation by keeping a pulse and socializing brand, digital transformation, and service industry trends.
- Create and present leadership-level marketing communication plans and recommendations.
- Bachelor’s degree required.
- Previous marketing experience required.
- 5+ years of brand, omnichannel, and digital marketing experience preferred, ideally in a similar pharma, patient service, or service-related industry.
- Proficient understanding of brand positioning, omnichannel strategy, end-to-end campaign management, and finance management.
- Strong background in customer, patient, or HCP service and retention strategies.
- Proficient planning and organization skills, attention to detail, execution, agility, and follow-through.
- Experience managing omnichannel campaigns on Salesforce Marketing Cloud, Adobe Experience Manager – or similar platforms preferred.
- Ability to manage and lead various external and internal partnerships, including agencies and production vendors.
- Demonstrated experience collaborating with marketers and cross-functional teams.
- Excellent communication (oral, written, and presentation) and interpersonal skills.