
Director of Field Marketing & Events
- Chicago, IL
- $145,000-165,000 per year
- Permanent
- Full-time
- Develops and owns the events strategy, ensuring alignment with company growth objectives, regional market needs, and integrated marketing plans.
- Oversees the planning, execution, and post-event analysis for flagship events including annual sales kickoffs, client conferences, field marketing activations, and industry tradeshows.
- Defines event goals, success metrics, and reporting frameworks to measure ROI and business impact.
- Ensures events reinforce brand positioning, communicate key value propositions, and deliver a differentiated attendee experience.
- Partners with Sales leadership to design high-value SKOs that inspire, educate, and enable the sales organization to achieve annual objectives
- Works with Origami leaders to define and set strategic event goals and key performance indicators (e.g., event positioning, financial goals/pricing, registration/audience targets, growth targets, attendee satisfaction etc.).
- Collaborates with Origami stakeholders to determine appropriate engagement of Origami cross functional staff to support events.
- Leads creation of scalable field marketing programs that drive pipelines and deepen customer engagement across strategic accounts.
- Works with Product Marketing and Demand Generation teams to integrate event content into broader campaign and enablement programs. Operational Excellence & Team Leadership
- Leads a high-performing team of event and field marketing professionals, providing coaching, mentorship, and professional development opportunities.
- Leads all performance management activities, including team member reviews and compensation processes.
- Manages budgets, vendor relationships, and contract negotiations to ensure cost-effective delivery without compromising quality.
- Implements best practices for event operations, including project management, creative production, attendee engagement, and post-event follow-up.
- Oversees event technology platforms, ensuring effective attendee management, lead capture, and reporting.
- Tracks event performance through dashboards and analytics, reporting results to executive stakeholders.
- Continuously evaluates and optimizes the event portfolio, reallocating resources to programs with the highest impact.
- Leverages attendee feedback, sales insights, and market data to refine future event strategies.
- Bachelor’s degree required.
- 10+ years in B2B marketing, with at least 5 years in senior-level field marketing or events leadership roles within the SaaS industry.
- Proven success leading large-scale events (1,000+ attendees) as well as targeted, account-based programs.
- Experience driving measurable pipeline impact through integrated event strategies.
- Exceptional leadership skills with the ability to inspire and manage a high-performing team.
- Strong budget management, contract negotiation, and vendor management experience.
- Excellent communication, storytelling, and executive presentation skills.
- Proficiency with event management platforms, CRM, and marketing automation tools.
- Medical and Dental coverage available for employees, dependents, domestic partners, and spouses
- Paid Time Off – Flexible options plus 10 paid company holidays where available**
- All full-time positions are hybrid, with many eligible to be completely remote
- Fully Paid by Origami Risk – Vision insurance, Short & Long-Term Disability Insurance, and Basic Life Insurance
- Generous family leave options—including adoption and foster care placements
- Pre-Tax Savings Accounts – Flexible Spending Account, Health Savings Account, Commuter Benefits, Dependent Care Savings Account
- Retirement Savings – 401(k) with company match up to 4%
- Employee Assistance Program (EAP) – Confidential & Free support offered to colleagues facing personal or work-related complications
- Education Assistance Program – to help colleagues pursue industry/role-specific certifications
- Wellness Benefits – reimbursement program to invest in healthy habits as well as support better colleague productivity and stress management
- Additional coverages available – Pet Insurance, Critical Illness Insurance, and Voluntary Life & AD&D coverage