
Marketing Manager, Public Relations
- Northbrook, IL
- Permanent
- Full-time
- Lead development, execution and analysis of public relations strategies by working in conjunction with the Public Relations agency and internal teams
- Serve as key stakeholder and help lead project team to execute annual and seasonal media previews
- Develop and oversee public relations and events strategies for product collaboration launches
- Manage media interviews, product/image requests, support media outreach campaigns, community relations, crisis communications, collaborations and product integrations
- Develop a yearly store events calendar as well as work with broader marketing, visual and store operations teams to oversee implementation and execution of events across all channels
- Work to identify new retail partnerships that will help drive store traffic and brand awareness
- Develop and lead store opening events in the U.S. and Canada
- Manage store events coordinator
- Create monthly departments product placement reporting
- Help with strategy and lead execution of new store market launches
- Excellent communication skills and a knack for aligning disparate agendas and groups
- Develop and pitch public relations, events and new market launch strategies to executive stakeholders
- Working knowledge of how to effectively promote/communicate events internally and externally across all channels
- Ability to multitask multiple projects, manage shifting priorities in a fast-paced work environment, while maintaining high productivity and work quality
- Manage complex projects on time, on budget and on goal
- Ability to negotiate contracts with outside vendors and partners
- Experience compiling and analyzing data to pull insights and trends
- 6 years of Consumer and/or Retail Marketing / Public Relations experience
- Bachelor’s degree or relevant work experience
- Experience in executing events of all size and scale
- Experience leading and managing the creative development process on a marketing team