Account Exec, WLEX

The E.W. Scripps Company

  • Lexington, KY
  • Permanent
  • Full-time
  • 2 months ago
Join WLEX, where your passion for sales meets exciting opportunities! We are seeking an experienced motivated Sales Account Executive to enhance our media team at the E.W. Scripps station in Lexington, KY. This role goes beyond a job—it's a chance to contribute to our community by developing new television and digital business while nurturing existing accounts. You’ll help local businesses attract customers through diverse platforms, including OTT video, social media, digital display, and broadcast TV.Lexington, known as the "Horse Capital of the World," blends Southern charm, rich history, and modern amenities. It features beautiful landscapes, historic landmarks, and a vibrant culinary scene, alongside the University of Kentucky (UK) and a thriving arts community. With numerous outdoor activities and a welcoming atmosphere, Lexington is an attractive place to live and visit. WLEX also has partnerships with UK and the Bengals!WHAT WE'LL OFFER:UNCAPPED SALES COMMISSIONEXTENSIVE Scripps Sales Process TRAININGA career path to GROW your professional experiencesFull medical, dental, and vision benefits, as well as certain other health and wellness benefitsRetirement savings plan with company matchA DAY IN THE LIFE:Sell advertising solutions to local and regional businesses and advertising agencies.Apply the Scripps Sales Process (SSP) to analyze current and prospective customer needs and apply customized advertising solutions that provide returns on their investment.In addition to television commercial airtime sales, facilitate the customer’s ability to take advantage of the full array of digital marketing options available.Independently prospect, secure appointments, perform needs analysis, develop customized solutions, present, and close sales to develop and maintain new business from traditional and non-traditional advertisers.Use rating data, qualitative information, and market trends to negotiate program ratings and advertising rates with advertising agencies to maximize revenue as well as develop custom solutions for new advertisers.Serve as a trusted advisor with new and existing clients, provide best-in-class customer service, grow accounts, and gain additional business from referrals.Perform client services, including but not limited to media avail negotiations, presentation preparation delivery and execution, copywriting, credit applications, and collection of revenue due.Effectively and proactively manage a sales funnel by way of Customer Relationship Management (CRM) systems, monitoring and achieving key performance indicators and expected activity levels.Contribute to the creative development of campaigns through client communication and needs analysis, storyboard and concept creation, and assistance in production aspects.Build and maintain strong client relationships, which may include entertaining prospective and existing clients.Perform routine administrative functions of a media salesperson including makegood resolution, continuous update of CRM system with activity, account information, and pending revenue, and communication with sales leadership regarding the status of accountsPerform other duties as assigned.WHAT YOU'LL NEED:BS/BA in related discipline preferred or equivalent years of experienceGenerally, 2+ years of proven sales success preferredExperience in strategic account management, broadcast ratings, and digital execution preferredValid driver's license, good driving record, and ability to provide proof of insurance with the company-required insurance limitsWHAT YOU'LL BRING:Highly self-motivated and goal-focusedHighly creative and innovative thinkerStrong influencing, selling, and upselling skillsEffective teamwork and collaboration skillsVery strong analysis and data interpretation - able to translate needs and research data into sound marketing proposalsExceptional verbal and written communication skillsOutstanding presentation abilities (in person/virtual, small/large groups, all levels)Strong time management and organizational skillsProficient with Microsoft Office (Word, Excel, and PowerPoint)Working knowledge of Google Office (Sheets, Docs, Slides) and virtual conferencing platforms (E.g. Skype, WebEx, Zoom, or MS Teams etc.)#LI-SM2#LI-OnsiteWHAT WE'LL OFFER:Extensive Scripps Sales Process trainingUncapped sales commissionMonthly allowance for mileage and cell phoneA career path to grow your professional experiencesFull medical, dental and vision benefits, as well as certain other health and wellness benefitsRetirement savings plan with company matchOther key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program. More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife
My Info
View Open Positions at Scripps.SCRIPPS’ COMMITMENT TO A CULTURE THAT CREATES CONNECTION:At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose.ABOUT SCRIPPS:(NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlets Scripps News and Court TV and popular entertainment brands ION, Bounce, Defy TV, Grit, ION Mystery and Laff. Scripps is the nation’s largest holder of broadcast spectrum. Scripps is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps’ long-time motto is: “Give light and the people will find their own way.”As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.

The E.W. Scripps Company