Multi-Media Content Specialist
Hoffmann Brothers
- Saint Louis, MO
- $65,000-77,000 per year
- Permanent
- Full-time
- Develop and execute original content across formats: short-form video, social graphics, blog posts, website copy, email creative, internal comms, and more
- Create native-first content tailored to the specific formats and tones of Instagram, Facebook, TikTok, LinkedIn, Reddit and YouTube
- Capture on-site content with team members and customers to support storytelling and brand campaigns
- Produce videos (Reels, TikTok, YouTube Shorts etc.) optimized for platform trends and audience behavior
- Write platform-optimized captions and copy that educate, engage, and drive action, while optimizing written content for SEO performance where applicable, maintaining brand voice and tone
- Repurpose long-form content (podcasts, videos, webinars) into bite-sized, shareable content pieces
- Shoot and edit video content (ideally in-house or on-site at times) using tools like Adobe Premiere, Final Cut, CapCut, TikTok Studio, Instagram Edits, or Canva
- Assist in content planning and calendar management alongside content and growth team
- Source and create b-roll, images, and audio to bring content to life
- Partner with videographer, graphic designers, and other marketing stakeholders to amplify campaigns and service promotions
- Use analytics to iterate on content ideas and optimize formats for engagement, reach, and conversion
- Partner with the Performance Marketing team to align creative with campaign goals (SEO, paid social, email, website)
- Stay on top of platform trends (Instagram, TikTok, YouTube, LinkedIn) and emerging tools to keep us ahead of the curve
- Work closely with stakeholders across departments (field, CX, events, sales) to tell stories that highlight our customers, team, and values
- Collaborate across our St. Louis and Nashville teams, helping create localized, relevant content for each audience.
- Participate in brainstorms and campaign planning sessions, offering fresh content ideas
- 2 - 4 years of experience in content creation, digital marketing, social media, or media production
- Strong portfolio that showcases a mix of video, written, and social-first content
- Proficiency in Adobe Creative Suite, Canva, CapCut, or similar tools
- Comfortable working in dynamic, real-world settings (ride-alongs, job sites, customer homes)
- Experience using project management tools to manage deadlines, approvals, and cross-functional content calendars
- Comfort with being behind and occasionally in front of the camera
- Highly organized, proactive, and able to manage multiple projects in a fast-paced environment
- Passion for storytelling and high-quality creative
- A natural curiosity about people, service brands, and what makes audiences tick
- Have range: You can crank out an educational blog post in the morning, shoot a funny reel after lunch, and draft clever subject lines before the day is over
- Are a doer with ideas: You don't just wait for assignments, you bring them
- Want to grow: You’re excited about building something big and bold inside a high-performance marketing team
- Know content is strategy: You get the business side of content and love using it to drive measurable impact
- Health, dental, & vision insurance premiums for the employee and any eligible family members.
- Matching 401K Retirement program
- 1 Day Work From Home
- 15 Paid Time Off Days
- 9 paid holidays
- Referral Program
- Employee Discounts plus Friends & Family
- We believe in promoting from within and there are many areas to advance in our company.