Integrated Marketing Manager

Later

  • Boston, MA
  • $120,000-140,000 per year
  • Permanent
  • Full-time
  • 8 hours ago
Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of , the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services.Later is founded on two success stories that began in 2014: Mavrck, the industry-leading (now Later Influence™), and Later, the best (now Later Social™) and first-to-market , Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.We're trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, LinkedIn, YouTube, and Pinterest.We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.About this position:Later is seeking a high-energy, results-oriented Integrated Marketing Manager to lead and execute multi-channel campaigns that directly drive product-led growth within our Later Social product suite. This role is all about creating impact for Social Media Managers and Social Teams-driving top-of-funnel awareness, trial activation, and new feature adoption. You'll be both a strategic thinker and hands-on operator, working across paid, social, email, in-product, and organic channels to fuel measurable growth.What you'll be doing:Strategy
  • Design and execute integrated, data-driven campaigns that accelerate product-led growth, trial sign-ups, and feature adoption.
  • Partner with Product, Data, and Growth teams to identify opportunities for expansion and retention across the funnel.
  • Apply predictive analytics and AI-driven insights to optimize channel mix, audience targeting, and personalized messaging.
Technical/ Execution
  • Lead cross-channel execution across paid, social, email, and in-product touchpoints, ensuring campaigns ladder up to Later's PLG strategy.
  • Drive SEO, AI-powered search (AEO), and generative discovery optimization (GEO) in collaboration with the Senior SEO Manager.
  • Manage outbound and inbound paid campaigns alongside the Senior Paid Media Manager-testing formats across Google Ads, YouTube, Meta, TikTok, OTT, and emerging channels.
  • Partner with the Email Marketing team to optimize editorial newsletters, automated flows, and campaigns.
  • Launch co-marketing, influencer, and affiliate campaigns to expand reach and drive free trials.
Team / Collaboration
  • Collaborate closely with cross-functional partners in Product, Growth, Services, and Creative to ensure integrated execution.
  • Share insights and learnings with the wider marketing team to continuously improve campaign performance.
Research/Best Practices
  • Stay ahead of evolving PLG, AI-driven discovery, and integrated campaign best practices, bringing innovative ideas back into execution.
  • Continuously test and iterate on campaign tactics based on funnel conversion and retention data.
What success looks like:
  • Increase Later Social's free trial sign-ups and activation rates through high-performing multi-channel campaigns.
  • Drive adoption of new product features, measured by in-product usage and retention metrics.
  • Deliver measurable improvements in SEO rankings and AI-powered discovery visibility.
  • Consistently demonstrate agility in testing and iterating campaigns to maximize ROI.
  • Operate as a trusted cross-functional partner, recognized for bringing data-driven insights and creativity into campaign execution.
What you bring:
  • 4+ years of experience in integrated or growth marketing, ideally within SaaS/PLG environments.
  • Proven ability to conceptualize and execute measurable, cross-channel campaigns that drive product growth.
  • Experience across paid, social, email, and in-product marketing channels, with a strong understanding of funnel conversion.
  • Familiarity with AI-powered search, voice search, AEO, and discovery optimization.
  • Analytical mindset, with experience interpreting cohort data and running A/B tests.
  • A scrappy, adaptable operator who thrives in fast-moving environments and collaborates effectively across teams.
How you work:
  • Driven by Impact: You deliver results that matter-prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear.
  • Strategic & Customer-Centric: You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights.
  • Curious & Growth-Oriented: You seek knowledge, ask sharp questions, and apply learnings fast-challenging the status quo with a mindset of improvement.
  • Collaborative & Resilient: You thrive in change by staying resourceful, solution-focused, and positive-removing roadblocks, sharing insights, and keeping morale high.
  • Accountable & Honest: You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth.
  • Emotionally Intelligent: You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity.
Our approach to compensation:We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.Salary Range:$ 120,000 - $ 140,000 USD*Co-op team members, independent contractors, and freelancers are not eligible for company benefits.#LI-HybridWhere we work:We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located.Diversity, inclusion, and accessibility:At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.

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