Senior Marketing Manager, Viasat Ads

Viasat

  • Carlsbad, CA
  • $120,500-190,000 per year
  • Permanent
  • Full-time
  • 19 days ago
About us:One team. Global challenges. Infinite opportunities. At Viasat, we’re on a mission to deliver connections with the capacity to change the world. For more than 35 years, Viasat has helped shape how consumers, businesses, governments and militaries around the globe communicate. We’re looking for people who think big, act fearlessly, and create an inclusive environment that drives positive impact to join our team. What you'll do:We are seeking a strategic and results-oriented Senior Marketing Manager to join the Viasat Ads team. This is an exciting opportunity to shape the go-to-market strategy and drive adoption of Viasat’s advertising solutions. You will work cross-functionally with product, sales, digital marketing, and business operations teams to develop compelling messaging, generate demand, and support the full customer lifecycle from acquisition to retention. The day-to-day:
  • Product Marketing & Go-to-Market Strategy development and execution.
  • Develop and refine product positioning, messaging, and value propositions for Viasat Ads offerings.
  • Lead go-to-market planning for new product launches and feature enhancements.
  • Collaborate with product management to translate technical capabilities into customer-centric benefits.
  • Manage growth and lifecycle marketing.
  • Plan, test, and scale B2B lead generation programs to drive adoption and generate high-quality leads for sales.
  • Drive strategies that optimize the entire customer lifecycle including acquisition, engagement, and retention.
  • Identify bottlenecks and optimization opportunities to improve conversion rates at each stage of the funnel.
  • Work closely with the digital marketing team to align campaign execution with digital strategy and performance goals. Campaign execution and digital collaboration with key internal stakeholders.
  • Manage multichannel campaign execution across paid media, SEO, SEM, social, email, and web.
  • Track and report on customer Insights and analytics.
  • Collaborate with Sales and cross-functional teams to define ideal customer profiles, buyer personas, and targeted segments.
  • Leverage data and analytics to inform marketing decisions, optimize campaigns, and understand customer behavior and incrementality.
  • Work with Business Operations to optimize lead flow processes and enhance marketing automation tools.
  • Develop content strategy and enablement tools.
  • Help generate and execute content strategy aligned with customer journey touchpoints.
  • Create sales enablement materials including pitch decks, one-pagers, and case studies.
What you'll need:
  • 7-10 years of experience in B2B product marketing, growth marketing, or demand generation, preferably in ad tech or digital media.
  • Proven success in developing go-to-market strategies and executing integrated campaigns.
  • Strong analytical skills and experience with marketing automation and CRM platforms a plus (e.g., Marketo, Salesforce).
  • Excellent communication, collaboration, and project management skills.
  • Bachelor’s degree in marketing, Business, or a related field; MBA is a plus.
What will help you on the job:Viasat Ads is a fast-growing business within Viasat Commercial Services, delivering innovative advertising solutions leveraging Viasat’s global satellite network. We help brands reach high-value audiences in-flight and beyond through data-driven, privacy-compliant targeting and premium media inventory. Learn more at Salary range: $120,500.00 - $190,000.00 / annually. For specific work locations within San Jose, the San Francisco Bay area and New York City metropolitan area, the base pay range for this role is $139,000.00- $209,000.00/ annually : At Viasat, we consider many factors when it comes to compensation, including the scope of the position as well as your background and experience. Base pay may vary depending on job-related knowledge, skills, and experience. Additional cash or stock incentives may be provided as part of the compensation package, in addition to a range of medical, financial, and/or other benefits, dependent on the position offered. Learn more about Viasat’s comprehensive benefit offerings that are focused on your holistic health and wellness at https://careers.viasat.com/benefits. EEO statement:Viasat is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, ancestry, physical or mental disability, medical condition, marital status, genetics, age, or veteran status or any other applicable legally protected status or characteristic. If you would like to request an accommodation on the basis of disability for completing this on-line application, please click .

Viasat