Director of Marketing

• Sales Collateral and Educational Content: Create impactful sales collateral, white papers, and case studies to attract and educate potential clients.
• Brand Messaging Alignment: Ensure consistent, compelling brand messaging across all platforms to effectively capture the target audience's attention.
• Account-Based Marketing (ABM) Campaigns: Execute targeted ABM campaigns to engage and convert key accounts.
• Digital Platform Engagement: Oversee the company's blog, social media, and email lists to nurture leads and build a strong online presence.
• Product Launches: Lead the marketing efforts for new product introductions, focusing on creating buzz and demand.
• Brand Building and Awareness: Establish and enhance the BS&A Software brand, focusing on the early stages of customer engagement.
• Analytics and Reporting: Use data-driven insights to refine strategies and report on the effectiveness of top-of-the-funnel activities.

• A minimum of 7 years of experience in marketing, with a strong emphasis on demand generation and top-of-the-funnel activities.
• Experience in developing and implementing effective demand generation strategies.
• Skilled in creating high-quality marketing materials, including white papers, case studies, and sales collateral.
• Proficient in managing digital marketing platforms and social media.
• Ability to craft and align brand messaging for maximum impact.
• Analytical mindset, with a focus on utilizing data to drive marketing decisions.
• Excellent communication skills, adept at engaging and persuading a diverse audience.
• Creative and strategic thinker, capable of identifying and capitalizing on market opportunities.
• Experience in launching new products and creating market excitement.

• Competitive Compensation: Offering an attractive salary, bonus structure, and comprehensive benefits package.
• Growth Opportunity: A fast-growing company with ample opportunities for personal and professional development.
• Inclusive Culture: We value diversity, inclusion, and a positive, collaborative work environment.
• Leadership Impact: Play a significant role in shaping the sales team and contributing to the company's success and growth.

BS&A