Salesforce Administrator, Sales & Marketing

Zywave

  • Wisconsin
  • Permanent
  • Full-time
  • 16 days ago
Job Description:As a Salesforce Administrator, Marketing and Sales, you will be responsible for the administration, configuration, and maintenance of our Salesforce platform for GTM functions. This role is pivotal in driving personalized customer engagement through Marketo and Salesforce, ensuring seamless campaign execution, data integrity, and platform optimization.You'll be the go-to expert for managing Marketo configurations, supporting campaign operations, and collaborating across GTM departments to deliver impactful digital experiences.What you will do:
  • Configure and maintain Marketo components: Email Studio, Journey Builder, Automation Studio, Mobile Studio, and Advertising Studio.
  • Manage user roles, permissions, and platform security.
  • Assist marketing teams in building and deploying email campaigns, journeys, and automation.
  • Maintain data extensions, contact models, and subscriber lists.
  • Support integration between Marketo and Salesforce CRM using Marketing Cloud Connect or APIs.
  • Build and monitor automations for audience segmentation, data imports/exports, and triggered communications.
  • Analyze campaign performance and provide actionable insights.
  • Maintain a strong understanding of other related business applications to make recommendations for the company-wide system and process improvements.
  • Establish high standards of excellence for business critical processes and systems.
What you should bring:
  • 4+ Years of Salesforce admin experience - with exposure to APEX and SOQL
  • Bachelor's degree in business, management information systems, computer science, or related discipline.
  • Strong understanding of email marketing principles, customer journey mapping and Marketing technologies (6sense, Leandata, ZoomInfo, Marketo, Gong)
  • Strong analytical and data management capabilities.
  • Ability to conduct thorough needs analysis and solution identification with diverse technical abilities.
  • Required Certifications: Salesforce Certified Administrator
  • Proficiency in Salesforce configuration, customization and integration.
Why Work at Zywave?Zywave empowers insurers and brokers to drive profitable growth and thrive in today's escalating risk landscape. Only Zywave delivers a powerful Performance Multiplier, bringing together transformative, ecosystem-wide capabilities to amplify impact across data, processes, people, and customer experiences. More than 15,000 insurers, MGAs, agencies, and brokerages trust Zywave to sharpen risk assessment, strengthen client relationships, and enhance operations. Additional information can be found at .#LI-LK1

Zywave