Job Requisition ID #25WD86608Position OverviewAs a Senior Manager, AECO Audience Marketing, at Autodesk, you will be responsible for developing and executing comprehensive marketing strategies aimed at engaging and growing key audience segments. In this role, you will leverage data-driven insights to set overall strategy and create targeted marketing plans that drive customer acquisition, retention, and overall brand loyalty. In addition, you will also lead a team of marketing professionals, collaborate with cross-functional teams, and ensure that all marketing initiatives align with Autodesk’s strategic goals.ResponsibilitiesLead and manage a high performing audience marketing team. Provide guidance, mentorship, and support to team members to ensure they achieve their individual and team goalsDevelop and implement comprehensive marketing strategies tailored to specific customer segments, aligning with overall marketing and business objectivesCreate detailed customer personas to guide marketing strategies and ensure messaging resonates with target audiencesPlan, execute, and manage marketing campaigns to drive awareness, engagement, and adoption among target audiencesDevelop and manage programs to engage with target audiences, including webinars, events, and community forumsMinimum QualificationsProven experience in audience marketing, preferably within the SaaS sector, with a focus on audience segmentation, targeting, and engagementProven ability to hire, manage, and inspire a high performing team with the ability to create a positive and inclusive work environmentExpertise in developing and executing successful marketing strategies targeted at specific customer segmentsExpertise with market segmentation, customer personas, and audience marketing principlesProficiency in marketing automation tools and CRM systems (e.g., HubSpot, Marketo, Salesforce)Proven experience in a managerial or senior role, leading marketing teams and projectsExtensive experience in planning, executing, and optimizing marketing campaigns across multiple channels (digital, social, email, etc.)Learn MoreAbout AutodeskWelcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.We take great pride in our culture here at Autodesk – it’s at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world.When you’re an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!BenefitsFrom health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work. Learn more about our benefits in the U.S. by visitingSalary transparency Salary is one part of Autodesk’s competitive compensation package. For U.S.-based roles, we expect a starting base salary between $149,800 and $242,440. Offers are based on the candidate’s experience and geographic location, and may exceed this range. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.Equal Employment OpportunityAt Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.Diversity & BelongingWe take pride in cultivating a culture of belonging where everyone can thrive. Learn more here:Are you an existing contractor or consultant with Autodesk?Please search for open jobs and apply internally (not on this external site).
