Vice President, Head of Marketing Operations

Prudential Financial

  • Newark, NJ
  • Permanent
  • Full-time
  • 2 days ago
Job Classification: Operations - Insurance OperationsThe RoleWe are seeking a strategic and results-driven VP, Head of Marketing Operations to join our global Brand and Marketing team. This pivotal role will lead the operational backbone of the function and act as a catalyst for speed, scale, and impact across marketing. You will ensure all marketing efforts are efficient, compliant, aligned with business goals to deliver measurable impact. The successful candidate will drive operational excellence, enhance productivity across systems and processes, and provide strategic oversight across governance, budgets, and talent. Ultimately, you will help us deliver the best quality content at speed to the right audiences to help us drive business impact and sales.This leader will be responsible for driving operational excellence, simplifying and modernizing systems and workflows that bring enhanced productivity across the entire marketing lifecycle—from planning to execution. You will help us bring quality content to market faster, reach more people, and ultimately support business growth. The Head of Marketing Operations will also serve as a key connector across teams— especially with technology partners—to help align on AI and marketing tech usage, ensure coordination across business units, and avoid duplication. This is a unique opportunity to shape a modern, global marketing function within a purpose-led, performance-driven organisation.Key Responsibilities:Strategic Marketing Operations
  • Lead and evolve the Business Marketing Review (BMR) process, ensuring marketing activity is compliant with regulatory, legal, brand, and accessibility standards—while also reducing time-to-market.
  • Identify opportunities to simplify review and approval workflows, leveraging automation and clear frameworks to help teams move faster without compromising quality or compliance.
  • Develop and manage core operational infrastructure (e.g., content management, resource allocation, internal service models) that enables marketing teams to operate at scale.
  • Build repeatable models and toolkits to support global teams in executing campaigns more efficiently and consistently.
Leadership & Governance
  • Lead a high-performing team of project managers responsible for cross-functional campaign delivery and strategic initiatives.
  • Drive the Talent, Culture, and Ethics agenda across marketing, with a focus on growing high-performing, inclusive teams built for agility and scale - fostering a diverse, inclusive, and values-led culture.
  • Ensure robust governance and strong relationships with Internal Audit, Risk, Compliance, and Legal partners.
  • Establish and monitor clear standards and accountability mechanisms for marketing operations and execution.
Technology, Innovation & Enablement
  • Partner with Technology, Data, and Digital teams to coordinate AI and MarTech integration that enhances productivity and speed of execution.
  • Act as a central point of oversight and strategy for all marketing tech investments, ensuring alignment, ROI, and reduced duplication.
  • Champion the use of automation, workflows, and smart systems to simplify how work gets done and enable marketers to focus on high-impact activities.
  • Bring a test-and-learn mindset to operational innovation, piloting tools and approaches that accelerate delivery.
Financial & Resource Management:
  • Lead end-to-end budget planning, tracking, and reporting, ensuring transparency, accountability, and alignment with strategic priorities.
  • Collaborate with global partners to ensure optimal resource allocation and scalability across teams and regions.
  • Identify cost efficiencies and productivity levers through better planning, tooling, and vendor management.
Qualifications & Experience
  • 10+ years of experience in marketing operations, project management, or strategic marketing roles within complex, global organisations (preferably in financial services).
  • Proven leadership experience managing high-performing teams and senior stakeholders in a matrixed environment.
  • Demonstrated success driving operational transformation and marketing acceleration through process redesign, tooling, and team enablement.
  • Deep understanding of marketing governance, compliance (including ADA), and operational best practices.
  • Strong analytical mindset and comfort with performance metrics, budget management, and strategic reporting.
  • Experience with modern MarTech stacks, AI tools, workflow platforms, and collaborating with technology partners to unlock new capabilities.
  • Track record of championing talent development, inclusion, and a performance-driven culture across global teams.
  • Skilled at navigating ambiguity, solving complex problems, and leading change.
  • Excellent communication and storytelling skills; able to influence and align stakeholders at all levels.
  • Natural connector with strong relationship-building skills and a collaborative mindset.
#LI-KW1What we offer you:Prudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations. The salary range for this role is from $185,100.00 to $250,500.00. Specific pricing for the role may vary within the above range based on many factors including geographic location, candidate experience, and skills.Market competitive base salaries, with a yearly bonus potential at every level.Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave.401(k) plan with company match (up to 4%).Company-funded pension plan.Wellness Programs including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs.Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period), after one year of service.Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance. To find out more about our Total Rewards package, visit Some of the above benefits may not apply to part-time employees scheduled to work less than 20 hours per week.Prudential Financial, Inc. of the United States is not affiliated with Prudential plc. which is headquartered in the United Kingdom.Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender identity, national origin, genetics, disability, marital status, age, veteran status, domestic partner status, medical condition or any other characteristic protected by law.If you need an accommodation to complete the application process, please email .If you are experiencing a technical issue with your application or an assessment, please email to request assistance.

Prudential Financial