Digital Paid Media Manager
Grande Communications
- Falls Church, VA
- Permanent
- Full-time
- This position will be a hybrid role with one day (2-days max) per week in the Falls Church, VA/DC metro area office.
- Lead the Affiliate/Partner marketing program with our AOR, maintaining and growing the national Affiliate program.
- Development of annual business plan for Affiliate.
- Sales forecasting, contract management, and brand auditing/publisher compliance.
- Strategic partner identification, recruitment, activation, and optimization.
- Monitor account activity, analyze performance, and identify areas of improvement/promotion or further partnership for increased revenue.
- Ideate and implement testing initiatives in key areas such as ad creatives, promotional schedules, publisher communications, and 3rd-party tools.
- Guide the agency in vetting and partnering with new publishers, foster strategic relationships with key publishers and run tools that drive the channel forward.
- Provide technical assistance to partners, supplying them with creative packages, operational data, reporting and links, tagging, and instrumentation, as needed.
- Keep abreast of competition and issues within the Affiliate/performance marketing industry and relevant products.
- Support day-to-day project management of paid media program/campaigns and programs for local marketing teams.
- Proactively, review/develop campaign documentation including campaign briefs, performance reports, creative briefs, request forms, and new market initiatives. Act as a liaison to B2B and lead Corporate Residential function to support in campaign development, documentation, and logistics.
- Asset management including, copy, pricing, and other campaign elements.
- Proactively support/assist with workflows to deliver on-time launches and project timelines.
- Support accounting/finance teams in highly accurate and clear budget/invoice management (payment documentations, budget changes, reconciliations). Support fiscal accountability of agency spend, as needed.
- Take direction from Senior Manager, Digital Paid Media and Digital Marketing SVP to understand and enact campaigns/programs; working, each day, to move priorities and projects along with urgency.
- Review and understand historical testing, innovations and best practices within paid media. Proactively maintain testing documentation and master testing plan with agency. Align with onsite test plans.
- Publish best practices. Working with agency & Senior Manager, Digital Paid Media - communicate and reinforce best practices that are foundational to the program.
- Evolve testing program to find “gold” in new opportunities, devise new tests, and uncover innovations.
- Design digital paid media campaigns to efficiently drive sales, and meeting company goals in key geographic markets and consumer segments.
- Be an integral team player – fitting in where team and program support is needed.
- Other duties as assigned
- 3-5 years of Affiliate Marketing, Paid Media or Digital Project Management experience is required. PMI or industry certifications are preferred.
- 1-3 years of data reporting/analytics experience is required. Ability to read and interpret paid media/digital data is critical.
- Experience with Affiliate networks/platforms: ShareASale, Commission Junction, Clearlink, Impact Radius, etc. is preferred.
- Experience managing testing in marketing disciplines, paid media or general digital preferred.
- Strong computer skills including Google/MS Office Suite, Google Marketing Platform/360, Google Adwords, Google Analytics and strong Excel skills is required. Skills in other modern digital advertising platforms is a plus. Experience with CRM and/or DMP systems is preferred.
- Proven success working in fast paced, innovative environment with a strong ability to multi-task, prioritize and manage multiple deadlines concurrently.
- Track record of commitment and follow-through on simultaneous projects.
- Highly organized, detail oriented and excellent time management required.
- Strong sense of customer service.
- Exceptional communication & interpersonal skills.
- Bachelor’s degree required - Major in Business, Marketing/Advertising, or related degree. MBA a plus.
- Competitive compensation
- 401k with employer match and immediate vesting
- Tuition reimbursement program
- Employee discount program
- Entrepreneurial yet established and growing organization where you can make a true impact!
- And more!
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