Senior Manager, Customer Commercialization Integration Lead

Coca-Cola

  • Atlanta, GA
  • $126,000-147,000 per year
  • Permanent
  • Full-time
  • 12 hours ago
Location(s): United States of AmericaCity/Cities: AtlantaTravel Required: 00% - 25%Relocation Provided: NoJob Posting End Date: September 10, 2025Shift:Job Description Summary:The Senior Manager, Customer Commercialization Integration Lead is responsible for bringing consumer and channel strategies to life with customers. Acting as the bridge between strategy and execution, this role equips customer-facing teams with actionable tools and activation resources that align to both Coca-Cola priorities and customer growth objectives. This is a newly defined role that will report into the Senior Director II, Consumer & Channel Strategy within the FSOP Customer Value & Growth team.They support seamless integration, alignment, and execution of commercialization initiatives that drive growth and value for Coca-Cola and its customers. Additionally, this role coordinates the team’s core routines and intake processes, ensuring work is prioritized, resourced, and executed with excellence.The Senior Manager, Customer Commercialization Integration Lead collaborates closely across Marketing, Channel Strategy, Commercial Planning, and Customer Teams—to turn insights into action.Key Responsibilities
  • Translate consumer and channel strategies into practical programs, toolkits, and activation plans that customer teams can deploy with bottlers and partners
  • Support the creation of compelling sell-in narratives, presentations, and frameworks that clearly communicate Coca-Cola’s value proposition rooted in consumer insights
  • Equip customer-facing teams with best practices to enable effective national and local execution
  • Collaborate across Brand, RGM, Account and Channel teams to support unified go-to-market execution
  • Track program adoption for priority areas and help establish and monitor KPIs to continuously improve commercialization outcomes
  • Manage the team’s core routines, communications, and intake processes to ensure prioritization, resource alignment, and operational excellence
Qualifications
  • Knowledge of go-to-market processes, customer planning cycles, and selling strategies
  • Experience supporting or coordinating cross-functional initiatives and influencing stakeholders without direct authority
  • Strong project management, organizational, and collaboration skills, with experience managing team routines, intake, and operational processes
  • Excellent verbal, written, and visual communication skills; able to present and simplify complex topics for diverse audiences
  • Analytical and results-oriented mindset with attention to operational details and process improvement
  • Passion for delivering commercial impact through effective execution
  • 5-8 years of experience in customer marketing, commercial planning, brand commercialization, account management, or customer strategy, ideally within CPG, FSOP, retail, or similar environments. BA required, MBA preferred.
SkillsGo-to-market strategy, Commercialization planning, Cross-functional collaboration, Project and process management, Insight activation, Communication and storytelling, Organizational effectiveness, Results oriented, Strategic and analytical thinker, Stakeholder influence and alignmentLocation – Atlanta AOC onlyTravel - Approximately 20 percentThe Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.Skills: Brand Architecture, Brand Positioning, Channel Management, Competitive Assessments, Consumer Segmentation, Creative Briefs, Digital Media Strategy, Group Problem Solving, Influencing, Local Advertising, Marketing Activation, Marketing Strategies, Media Planning, Online Marketing, Shopper Marketing, Social Media Strategies, Sponsorships, SWOT Analysis, Team ManagementPay Range: $126,000 - $147,000Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.Annual Incentive Reference Value Percentage: 15Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.Our Purpose and Growth Culture:We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

Coca-Cola