Senior Copywriter

Inizio Evoke

  • Cary, NC
  • Permanent
  • Full-time
  • 1 month ago
In the journey of your life, your career should make a difference. At Inizio Evoke, we come together-to do the best work, in the best possible place. We're all in. Because it's everyone's role to make health more human™.Who We AreInizio Evoke Drive is a global health marketing, communications, and transformation platform unlocking growth through data-driven insights and human centricity. We study the why behind health decisions and create solutions that inspire meaningful change.About the RoleWe are looking for a Senior Copywriter who is passionate about transforming complex medical and scientific information into compelling, impactful narratives. If you are an experienced writer with a background in healthcare and pharmaceutical marketing, and you enjoy creating messaging that inspires behavior change, this role is for you. At Inizio Evoke Drive, we develop creative solutions that balance regulatory precision with engaging storytelling, ensuring that our content resonates with healthcare professionals and patients alike.You will report to the Associate Creative Director, Copy in this role.What You'll Do:
  • Lead the development of brand messaging and strategic copy, ensuring consistency across multiple platforms.
  • Write compelling, compliant content for digital, print, video, and social campaigns, translating scientific data into engaging, audience-appropriate messages.
  • Master the voice, tone, and positioning of assigned brands, adapting writing style for different audiences and channels.
  • Collaborate with Art Directors and Strategy teams, integrating visuals and messaging to create cohesive and impactful campaigns.
  • Present and defend creative work to internal teams, clients, and regulatory stakeholders.
  • Contribute to new business development, brainstorming and crafting messaging for pitch presentations and proposals.
  • Mentor junior copywriters, providing constructive feedback and helping them refine their skills and expertise.
  • Stay informed on industry trends, regulatory requirements, and best practices, ensuring content remains innovative and compliant.
Who You Are:
  • A master of persuasive and strategic writing, with experience in healthcare or pharmaceutical marketing.
  • An adaptable storyteller, able to tailor messaging for different audiences, from healthcare professionals to patients.
  • Highly detail-oriented and precise, ensuring all copy is clear, engaging, and aligned with brand goals.
  • An expert in regulatory compliance, comfortable navigating legal and medical review processes.
  • A strong collaborator, who excels with cross-functional teams and values constructive feedback.
  • Resilient and adaptable, balancing creative ambition with industry constraints.
  • A good human, bringing professionalism, enthusiasm, and teamwork to every project.
Work Environment & BenefitsInizio Evoke Drive offers a fully remote work environment and outstanding company-paid benefits, including medical, dental, 401(k), tuition reimbursement, and flexible time off.We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

Inizio Evoke