Medical Affairs – Consumer Engagement

IDEXX

  • USA
  • Permanent
  • Full-time
  • 5 days ago
We are seeking a dynamic and experienced Medical Affairs Professional to join our team. The ideal candidate will have experience partnering with consumer marketing functions in the animal health industry. You will be responsible for partnering with consumer software and consumer marketing teams to effectively engage pet owners to inspire adoption of our veterinary products and services. This role requires a combination of medical expertise, marketing acumen, and a passion for animal health.We look forward to welcoming a dedicated and innovative Medical Affairs Professional to our team. If you are driven by a passion for animal health and possess the skills to support pet owner engagement strategies effectively, we encourage you to apply.In this role you will be responsible for:
  • Collaborating with Consumer Marketing: You will work closely with consumer marketing teams to develop and execute comprehensive engagement strategies aimed at pet owners.
  • Providing Medical Expertise: You will provide medical insights and knowledge to support the development of marketing materials, campaigns, and communications and ensure alignment with the IDEXX medical message.
  • Pet Owner Medical Messaging: You will develop, refine, and approve medically accurate pet parents facing messaging and provide input and guidance on the best ways to leverage our existing messaging to pet parents.
  • Educational Outreach: You will create and deliver educational content to be leveraged with pet owners through various marketing and medical channels, including social media, webinars, and events.
  • Vello Promotion: You will support the promotion of Vello capabilities and services by ensuring accurate and impactful medical messaging.
  • Vello Software Team Partnership: You will work with the consumer marketing team and veterinary software team to develop medically relevant use cases for Vello. You will also work to define pet-patient specific inputs to support Vello Software Development and provide guidance to define the vet-to-pet parent medical interface to strengthen the relationship between the veterinary and pet owner.
  • Stakeholder Engagement: You will build and maintain relationships with key stakeholders, including veterinarians, pet owners, and industry partners that drive pet owner engagement.
  • Data Analysis: You will analyze engagement metrics and feedback to continuously improve strategies and outcomes.
  • Collaborate with Regional Marketing: You will work with regional marketing teams to ensure aligned messaging for preventive care for pet owners and veterinarians.
What You Will Need to Succeed:
  • Medical Background: Doctor of Veterinary Medicine (DVM or VMD)
  • Marketing Experience: Proven experience in consumer marketing or related fields, preferably within the veterinary or pet care industry. Alternatively, experience with developing educational or marketing materials geared towards pet owners or vet techs.
  • Software Experience: Experience providing medical insights to shape software development.
  • IDEXX Experience: Experience with IDEXX products and services is a plus.
  • Strong Communication Skills: Excellent written and verbal communication skills, with the ability to convey complex medical information in an accessible manner.
  • Analytical Skills: Ability to analyze data and metrics to inform decision-making and improve engagement strategies.
  • Team Player: Collaborative mindset with the ability to work effectively across different teams and departments.
  • Passion for Animal Health: Genuine interest in improving the health and wellbeing of pets and their owners.
Additional Information
  • Location: Remote
  • Employment Type: Full-time
Why IDEXX?We’re proud of the work we do, because our work matters. An innovation leader in every industry we serve, we follow our Purpose and Guiding Principles to help pet owners worldwide keep their companion animals healthy and happy, to ensure safe drinking water for billions, and to help farmers protect livestock and poultry from diseases. We have customers in over 175 countries and a global workforce of over 10,000 talented people.So, what does that mean for you? We enrich the livelihoods of our employees with a positive and respectful work culture that embraces challenges and encourages learning and discovery. At IDEXX, you will be supported by competitive compensation, incentives, and benefits while enjoying purposeful work that drives improvement.Let’s pursue what matters together.IDEXX values a diverse workforce and workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.IDEXX is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition, or any protected category prohibited by local, state, or federal laws.While we appreciate our staffing partners, we are unable to accept unsolicited agency resumes.#LI-LAB

IDEXX