Director, Omnichannel Strategist- Neuroscience
Bristol-Myers Squibb
- Princeton, NJ
- Permanent
- Full-time
Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams rich in diversity. Take your career farther than you thought possible.Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: .Bristol Myers Squibb has a rich history in Neuroscience focused on developing innovative medicines to help people living with Neurodegenerative and Neuromuscular conditions. Bristol Myers Squibb currently markets a product in Neurology and plans to re-enter the Psychiatry market with a focus on patients suffering with schizophrenia. BMS is a global biopharmaceutical company leading the way in medical innovation to help patients live longer, better lives. Our purpose as a company is to discover and develop therapies that will change the course of human health. We value our passion for patients, quest for innovation, and spirit of independence and love of challenge. Join us, build your professional career within one of the most innovative bio-pharma companies, and make a difference.Summary:Director, Omnichannel Strategist- Neuroscience acts as single point-of-contact from Worldwide Commercialization Excellence (WCE) to brand teams, pulling in cross-functional resources as needed to ensure successful delivery of omnichannel strategy and campaigns. This role is deployed to brand teams to lead digital and media channel planning in collaboration with our business partners, and leads cross-functional teams (business, matrix, agency partners) to execute and optimize campaigns, tactics, and programs to meet and exceed business strategy and objectives (including HCP, Patient, Medical).Responsibilities:
- Lead/coach a cross functional team across one or multiple markets to pull through omnichannel media plans, brand campaigns, tactics and programs - driving operational effectiveness, business impact and objectives.
- Drive seamless interaction between the business, the rest of the WCE, Business Information and Analytics (BI&A), matrix teams and agencies.
- Partners with business and other WCE functions (e.g., content delivery and capabilities) on development of channel-agnostic engagement strategy followed by more specific digital channel strategy to meet business and customer needs.
- Deliver channel insights and recommendations for ongoing optimization of business plans.
- Leverage Digital Capabilities and Customer Engagement Excellence principles, standards and best practices to drive results for the business. Examples include and are not limited to CRM, web sites, IVAs, e-mail, social media, Remote Engagement and Search Engine Marketing. Other examples to be identified based on business/customer needs and prioritized according to the identified customer experience journeys.
- Identify and run experiments with capabilities team to pilot/scale future digital marketing capabilities.
- Leads planning across multiple internal business partners including medical, commercial, access, and engaging with multiple customers including HCP and consumer.
- Contributes to continuous improvement of engagement, channel, content and analytic planning frameworks and tactical templates to use across this and other engagement teams.
- Leads and coordinates regular insights and metrics discussions with business partners in partnership with the BI&A team to ensure frequent optimization of the engagement, content and channel plans.
- Serves as a dedicated digital engagement lead for a regional or local business partner (e.g., brand and/or medical/R&D), their associated digital/media agencies and leads cross-functional matrix teams to enable seamless execution of business strategy and lead execution of digital campaigns/tactics.
- Collaborates with business leads and WCE counterparts (e.g., sales, meetings partners) on channel-agnostic campaign/tactic strategy and provides input on the development of functional plans.
- Collaborates with BI&A to ensure KPI identification, measurement plans and optimization of digital programs.
- Coordinates with Capabilities, Content Agency, and rest of WCE teams on the following activities:
- Prioritization of campaigns and tactics
- Definition of campaign/tactic success (e.g. development of metrics plan)
- Evaluation and optimization of tactics
- Driving tactical plan to accomplish KPI and business objectives.
- Bachelor’s degree required; MBA preferred.
- Minimum 8+ years' experience in digital / omnichannel marketing leadership, including marketing/customer engagement strategy, brand/business planning, analytics, multi-channel (digital and non-digital) marketing operations and campaign/tactic execution/management.
- Neuroscience therapeutic area experience highly preferred.
With a single vision as inspiring as “Transforming patients’ lives through science™ ”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in an inclusive culture, promoting diversity in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.On-site ProtocolBMS has a diverse occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to . Visit to access our complete Equal Employment Opportunity statement.BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters.BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.