Sr. Lead Generation Specialist
Volley Automation
- San Francisco, CA
- $90,000-115,000 per year
- Permanent
- Full-time
- Devise and implement a comprehensive lead generation strategy for the commercial sales spanning the entire US market, with integrated campaigns, and a mix of traditional B2B marketing tactics to generate pipeline for our sales team.
- Monitor and analyze marketing campaign performance to generate actionable insights, employing your analytical skills to continuously improve the effectiveness of our demand generation efforts.
- Oversee and manage the creation of workflows, automations, lead scoring, email development, dashboards, reporting and more within CRM (e.g. HubSpot).
- Track progress and issue periodic updates to leadership on Sales KPIs, customer engagement, and CRM.
- Achieve/exceed daily/weekly/monthly targets defined for self and team.
- Qualify and contact potential customers via provided construction lead databases.
- Perform outbound calls to target prospects in defined geographies.
- Create dashboards, track, and analyze leads, and enable & support sales to close opportunities faster.
- Collaborate with product marketing and content teams to craft compelling marketing materials such as emails, landing pages, and case studies that resonate with our target audience and increase engagement.
- Identify and join key trade associations and industry events to build company brand awareness and network with industry professionals.
- Provide onsite product demos for prospective customers that visit our parking garage.
- Expertise in multi-channel demand generation, applying a diverse range of campaign strategies, including cold calling, digital media, email, webinars, and content syndication, with measurable results.
- 3+ years of proven experience in outbound demand generation, with a proven track record in B2B marketing, lead generation, and integrated sales campaigns.
- Bachelor’s degree in business, Marketing, Finance, or a related field.
- Proficiency with sales tools such as Microsoft Excel, Power Point, CRM, and lead generation software.
- Demonstrated ability to independently establish, prioritize and execute responsibilities effectively.
- Well-organized, self-starter, and a great communicator (and listener), with the ability to keep our customer’s perspective at the forefront of all strategic marketing initiatives.
- Deep knowledge of the B2B lead funnel, adept at driving conversions and managing targets from account identification to closing.
- Exceptional cross-functional collaboration skills, with the ability to work seamlessly with sales and marketing teams, managing complex leads to successful completion.
- Strong analytical skills to measure lead generation effectiveness and drive continuous improvement.
- Aptitude for utilizing data, insights & resources to develop a compelling selling story
- Ability to travel within the United States occasionally to attend trade shows and industry association meetings.
- Startup Experience
- Experience with the commercial construction industry.
- Proficiency with CRM (HubSpot).
- Hybrid work environment
- Competitive salary and excellent benefits package
- 401(k) plan + matching
- Collaborative and inclusive work environment
- Paid holidays (22 days)
- Unlimited PTO