Associate Media Director, Paid Search (Pharma/Health Client)
- Cleveland, OH
- Permanent
- Full-time
- Work with account teams and clients to understand and document business, technical and reporting requirements, and to develop solutions to ensure success
- Identify opportunities, set goals, develop strategic plans, and outline tactical approach to executing plans
- Help clients expand their knowledge and use of search engine marketing (SEM) and drive internal client adoption
- Work with the analytics team to develop and evolve measurement frameworks for campaigns, measure performance, and make recommendations for optimization
- Develop case studies based on past work for new business initiatives and to validate client relationships
- Coordinate internal team and agency initiatives working cross-channel to achieve team goals
- Train junior staff on tactical execution, processes, working across teams, team policy and job expectations
- Document client history, processes, contact information, major initiatives, past recommendations and projects, and site changes
- Effective and persuasive presentations (verbal and written) for teams and clients
- Oversee strategic execution of paid search campaigns for more junior team members; ensure all paid search plans are in market and deadlines are met
- Oversee trafficking, ensure all required tags are implemented, and structure campaign for desired analytics outcome
- Stay current on the constantly changing search and pharmacutical industry
- Strong client facing presentation skills
- Exceptional organization and communication skills
- Highly motivated with a strong desire to meet or exceed expectations
- Enjoy working in a fast-paced and collaborative environment
- Exceptional attention to detail and the ability to meet aggressive deadlines
- Excellent written and verbal communication abilities including public speaking and presenting
- 7+ years experience in paid search, agency setting highly preferred
- Experience working with pharmaceutical / health clients required
- Demonstrated experience with paid search including Google Ads and Microsoft Advertising
- Understanding of the digital advertising industry, with knowledge of cross channel performance media tactics
- Proficient using their party ad serving tools, media research tools, and analysis tools including Search Ads 360, DCM, MRI, Nielsen, comScore, Google Analytics and Google DataStudio
- Advanced Microsoft Excel and PowerPoint abilities
- Passionate, driven people | We champion a culture of people that do extraordinary work.
- Consciously cultivated culture | We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.
- Competitive benefits | What we offer full time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.
- Growth-minded opportunities | We aim to nurture a culture of real-time feedback, growth-oriented mindset, and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally.