Senior Data Scientist Consultant - Marketing & Strategy
Sia
- New York City, NY
- $134,100-139,450 per year
- Permanent
- Full-time
- Customer Loyalty:
- Customer Segmentation: Deepen the understanding of customers. Identify homogeneous customer profiles using clustering techniques, thus enabling optimal personalization of marketing campaigns.
- Predictive Marketing: Develop and implement predictive models to anticipate customer behaviors, optimize marketing campaigns, and support customer retention strategy.
- Define hyper-personalized marketing plans.
- Enhanced Customer Experience:
- Using NLP models, analyze the causes of dissatisfaction from customer feedback, and extract structured information.
- Leverage the latest AI models to offer hyper-personalized customer experiences (Personalized products, Recommendation engines, Connected objects).
- Pricing & Product:
- Contribute to pricing strategy, product development, and assortment optimization, as well as enhancing cross-selling strategies.
- Capitalize on Generative AI to boost the creation of innovative products.
- Geomarketing & Open Data:
- Integrate open data and geomarketing data into analyses to optimize targeting and campaign impacts.
- Understand and anticipate the performance of the retail network.
- Supply Chain & Operations:
- Predict sales to adjust production and inventory.
- Model the optimization of the entire distribution chain.
- Developing or enhancing our offerings through training, working groups, internal and external communications, and R&D work.
- Enhancing the firm's visibility by contributing to the publication plan (sector blogs, studies, press releases...) and marketing events.
- Supporting business development by helping to define needs and participating in commercial activities.
- Graduated with a master's degree in engineering or business school with a specialization in data analysis, statistics, and marketing. Ideally, you have initial experience in data analysis in a marketing context.
- Excellent programming skills in Python, SQL, and data modeling.
- Good knowledge and mastery of Data Science and Machine Learning algorithms (supervised methods, unsupervised methods, clustering…).
- Strong interest in marketing challenges and a good understanding of the luxury, FMCG, energy, banking, and insurance sectors.
- Excellent communication and project management skills, with the ability to lead projects from conception to completion.
- Proficiency in BI tools (Power BI, Tableau, Qlik…) and Python visualization tools (dash, plotly).
- Knowledge of a Cloud environment is appreciated (GCP, AWS, or Azure).
- Professional proficiency in English is required.
- Joining Sia Partners means:
- Working on high-impact missions in various sectors (Energy, luxury, transportation, retail, finance…).
- Benefiting from a wide range of trainings and certifications in data, ensuring constant skill updates.
- Evolving in a stimulating and dynamic professional environment with high value-added missions and internal R&D topics.
- Sharing your knowledge and work through article publications: https://heka-ai.medium.com/
- Joining a company committed to climate transition.
- Broadening your interests: through our cross-sector teams, you can engage in various topics, ranging from ecological transition to generative AI
- Salary + Annual Discretionary Bonus
- Healthcare coverage that includes 3 medical plan options: Anthem – EPO HSA, EPO HSA MERP, and PPO; dental and vision through MetLife; and life insurance policies through Mutual of Omaha
- Flexible Spending Account (FSA)
- Paid Time Off
- Parental leave paid at 100% of base pay for all new parents
- 9 Company Holidays + 1 Floating Holiday
- 401(k) Plan - 4% matching and vested on day 1
- College save-up plan & college loan repayment plan
- Monthly cell phone stipend
- Pre-tax account for Parking and Mass Transit
- Sia provides several wellness and incentive programs free of charge through the firm medical plan – Anthem - such as:
- Gym Reimbursement
- LiveHealth Online
- Well-being Coach
- Building Healthy Families Program
- And much more