Manager Customer Lifecycle Marketing

Qlik

  • King of Prussia, PA
  • Permanent
  • Full-time
  • 1 month ago
What makes us Qlik?A Gartner® Magic Quadrant™ Leader for 15 years in a row, Qlik transforms complex data landscapes into actionable insights, driving strategic business outcomes. Serving over 40,000 global customers, our portfolio leverages pervasive data quality and advanced AI/ML capabilities that lead to better decisions, faster.We excel in integration and governance solutions that work with diverse data sources, and our real-time analytics uncover hidden patterns, empowering teams to address complex challenges and seize new opportunities.The Manager Customer Lifecycle RoleThe Global Program Manager, Customer Lifecycle Marketing is a position that will execute high-converting marketing programs and campaigns based on customer data, with the goal of scaling our business, upselling and cross-selling customers, and driving customer retention. Focused on increasing the lifetime revenue of our customers, this role will require cross collaboration with various teams to encourage Qlik customers to adopt, expand, migrate and renew with Qlik.What makes this role interesting?
  • Design, build, and orchestrate user journeys with a targeted and multi-channel approach including webinars, email, Qlik Community, Qlik Nation, Pendo, organic social, web notifications and paid media.
  • Work as a team with Qlik’s Customer Success and Sales Organizations to define the ideal customer experience at Qlik
  • Identify new opportunities, test, and analyze variations within the journeys (e.g., segments, timing, content and creative) to optimize the conversion rates.
  • Develop a lifecycle communication strategy that includes outreach programs such as Qlik Digest, Qlik Insider, Do More with Qlik, and Roadmap webinar programs.
  • Upsell, Cross-sell, Renewal Support and Product Adoption
  • Launch personalized, targeted and timely marketing campaigns to engage and nurture existing customers, promoting Qlik licenses and services.
  • Increase overall customer lifetime value by promoting new products, existing products and Move to Cloud initiatives.
  • Track and analyze each stage of the customer lifecycle, assigning metrics to ensure success of our customer initiatives
  • Drive the initiation, strategy, execution, and measurement of marketing campaigns.
  • Work with Customer Success, Sales and Product Marketing to develop themes, determine campaign architecture, and tactical mix.
  • Identify and set goals and objectives.
  • Identify core bill of materials based on the needs of the campaign. Complete Content audit and content map, frame out tactic timeline and match content with tactics, identifying any gaps.
Here’s how you’ll be making an impact:
  • Drive the initiation, strategy, execution, and measurement of marketing campaigns.
  • Work with Customer Success, Sales and Product Marketing to develop themes, determine campaign architecture, and tactical mix.
  • Identify and set goals and objectives.
  • Identify core bill of materials based on the needs of the campaign. Complete Content audit and content map, frame out tactic timeline and match content with tactics, identifying any gaps.
We’re looking for a teammate with:he Manager, Customer Lifecycle Marketing should be a marketing professional with proven success owning this function at a prior organization. Creative, tech-savvy data geek who takes a data-driven approach to marketing. Additional qualifications include:
  • Bachelor’s degree and 5+ years of customer lifecycle marketing experience with a proven track record of developing and executing scalable customer engagement programs
  • Excellent communication and interpersonal skills
  • Strong analytical skills with the ability to interpret data, extract insights, and make data-driven decisions
  • Strong project management skills with the ability to prioritize and manage multiple initiatives simultaneously
  • Proven skills in commissioning relevant, engaging content
  • Technical proficiency to understand product features and functionality
  • Strong team player with the ability to plan, influence and execute in a highly matrixed environment
  • Ability to react and adapt to changes in business priorities in a dynamic and fast-paced environment
  • Account Based Marketing experience a plus
The location for this role is:Office Location, King of Prussia PAApply now and help change how the world transforms complex data landscapes into actionable insights and turns complex data challenges into new opportunities!More about Qlik and who we are:Find out more about ‘Life at Qlik’ on social: , , , and , and to see all other opportunities to join us and our values, check out our .What else do we offer?
  • Named in Newsweek’s ‘Americas Greatest Workplaces 2025’:
  • Genuine career progression pathways and mentoring programs
  • Culture of innovation, technology, collaboration, and openness
  • Flexible, diverse, and international work environment
Giving back is a huge part of our culture. Alongside an extra “change the world” day plus another for personal development, we also highly encourage participation in ourThe anticipated base salary range for this role is $94,930.00USD MIN –136,000.00 USD MAX per year. Final compensation offered by Qlik will be based on factors such as the candidate’s location, job-related skills, education, experience, and other business and organizational needs. Qlik offers a comprehensive benefits package.For positions in Massachusetts: It is unlawful to require or administer a lie detector test for employment. Violators are subject to criminal penalties and civil liability.Qlik is an Equal Opportunity/Affirmative Action Employer. We are committed to fostering a workplace that is diverse, equitable and inclusive.Qualified applicants will receive consideration for employment without regard to actual or perceived: race, color, religion, sex, sexual orientation, gender identity, pregnancy and related medical conditions, genetic information, national origin, age, marital status, protected veteran status, disability status or any other characteristic protected by applicable law. For United States applicants and employees, go to the US Department of Labor’s website to review the Equal Employment Opportunity Posters, including the “Know Your Rights” and “Pay Transparency Nondiscrimination” posters.If you need assistance applying for a role due to a disability, please submit your request via email to accessibilityta @ qlik.com. Any information you provide will be treated according to Qlik’s . Qlik may only respond to emails related to accommodation requests.Qlik is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Qlik via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Qlik. No fee will be paid in the event the candidate is hired by Qlik as a result of the referral or through other means.

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