Director, Marketing Analytics
Taco Bell
- Irvine, CA
- $165,000-185,000 per year
- Permanent
- Full-time
- Strategic Partnership with the Marketing Leadership Team to establish clear objectives, goals, and strategies for measuring marketing effectiveness.
- Develop and implement comprehensive marketing analytics strategies to measure, monitor, and analyze the effectiveness of marketing campaigns and initiatives. Utilize data insights to identify trends, patterns, and opportunities for optimization across various marketing channels, including digital, social media, email, and traditional media.
- Ensure all marketing channel data is complete and accurate and can be pulled into systems and models for analysis.
- Lead the development and implementation of marketing analytics tools, technologies, and processes to enhance data collection, analysis, and reporting capabilities Utilize customer and channel data to build models to understand marketing KPIs such as customer annual value, and incrementality.
- Lead management of 3rd party advanced analytics and marketing measurement resources
- Generate regular reports and present findings to marketing and cross-functional teams
- Stakeholder communication prepare and present regular reports to senior management showcasing insights, findings, and recommendations clearly and concisely to drive data-driven decision-making and marketing optimization
- Oversee a team of 2-3 including their responsibilities in: Weekly Competitive Updates, Quarterly + Annual Competitive and Category Analysis, Brand performance Tracking, Quarterly Marketing and Business Deep Dives and Macro Trends.
- Coach, Inspire and Guide team, supporting their development, setting goals, nurturing the company and marketing culture and motivating the team.
- Stay current with industry trends and best practices related to marketing model and marketing analytics to drive innovation and competitive advantage
- 10+ years of experience in analytics roles with a proven track record of driving data driven marketing strategies and delivering measurable results.
- 3+ years' experience in a leadership or management position
- Bachelors degree in marketing, statistics, mathematics, economics, data science or related field. Masters Degree/MBA a plus.
- Familiarity with MMM programs, marketing attribution and performance data a plus.
- Exceptional analytical thinking, problem-solving and communication skills white the ability to present complex data findings in a clear and concise manner.
- Highly versed in applications software including advanced Excel and understanding of Relational Databases with writing custom SQL. Familiarity with PowerBI a plus. Strong understanding of PowerPoint.
- Strong internal motivation, intellectual curiosity, logical thinking and desire to have a large impact on our organization
- Superb interpersonal and communication skills, with ability to partner well with other team members
- Hybrid work schedule and year-round flex day Friday
- Onsite childcare through Bright Horizons
- Onsite dining center and game room (yes, there is a Taco Bell inside the building)
- Onsite dry cleaning, laundry services, carwash,
- Onsite gym with fitness classes and personal trainer sessions
- Up to 4 weeks of vacation per year plus holidays and time off for volunteering
- Tuition reimbursement and education benefits
- Generous parental leave for all new parents and adoption assistance program
- 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
- Comprehensive medical & dental including prescription drug benefits and 100% preventive care
- Discounts, free food, swag and… honestly, too many