Community Relations Director/Sales and Marketing Manager
Cogir of Folsom Memory Care
- Folsom, CA
- $85,000 per year
- Permanent
- Full-time
- Competitive salary and a generous bonus structure.
- Training and career growth opportunities.
- Heath, Dental, and Vision insurance.
- Basic Life Insurance, covered by the employer.
- 401K Plan with a company match.
- Paid Vacation, Sick leave, and holidays.
- Employee Assistance Program
- Generous Employee Referral Bonus Program
- An inclusive, positive work environment where everyone has a voice
- Free meals at work, and more!
- Develop and implement all sales and marketing strategies and tactics for the community, consistent with the company's objectives.
- Design, implement, and facilitate the annual marketing plan for the community with input and support from the Executive Director, corporate marketing, and operations teams.
- Develop and manage the lead base, responding to telephone inquiries, remotely and in real-time when possible.
- Maintain and/or improve community occupancy level and revenue production according to business and marketing plans.
- Conduct walk-in and scheduled tours with prospective residents or interested parties.
- Provide sales activity reports with documented lead status, closing needs, and next steps.
- Follow-up with all potential residents, referral sources, or interested parties.
- Maintain the community's Customer Relationship Management software (Yardi) accurately and timely.
- Supervise, direct, and motivate all sales team members.
- Maintain a high degree of resident satisfaction by establishing relationships between residents, department heads, and staff.
- Understand the community's care regulations to ensure proper placement and education to prospects.
- Participate in and represent the community in outreach events, networking meetings, tradeshows, and other community functions.
- Monitor and maintain promotional item inventory; assess print advertising needs.
- Manage social media accounts.
- Carefully manage marketing budget, and provide input and accurate pricing information for ads, directories, social media advertising, event costs, association memberships, and all marketing and sales-related costs.
- A positive team player mentality and passion for serving seniors!
- 3-5 years experience in senior living, preferably Assisted Living and/or Independent Living sales, hospitality, or healthcare sales preferred.
- Bachelor's Degree in Marketing, Business, or a related field is preferred, or an equivalent combination of experience and education is required.
- Has a proven track record in achieving and exceeding sales goals.
- Ability to manage time effectively, high initiative, and good judgment.
- Demonstrate professional ethics; with a positive attitude, exceptional verbal and written communication skills, and the ability to motivate others and work within a team environment.
- Proficient in Microsoft Excel, Word, Outlook, and CRM.