Field Marketing Director

Church's Chicken

  • Atlanta, GA
  • Permanent
  • Full-time
  • 2 months ago
Church’s Texas ChickenEmployee Job DescriptionJob Title: Field Marketing DirectorReports to: EVP, Global Chief Marketing OfficerDepartment: MarketingLocation: Atlanta, GARevised: June 2025Job Summary:The Director, Field Marketing is a key leadership role which connects and translates the national marketing strategy and calendar into market specific execution.The role will build trusted partnerships with both company and franchise operating teams and partner with franchisees to invest local marketing dollars with discipline and measurable return. Success is defined by strong stakeholder relationships, effective market specific plans, and local sales and traffic growth.The role will lead a team of 3+ field marketers.Key Duties/Responsibilities:
  • Local Marketing Planning
  • Develop data-driven, market-specific plans that align with the national calendar while addressing local guest needs, competitive dynamics, and operational requirements
  • Stakeholder Collaboration
  • Serve as the primary marketing liaison to franchisees and company operators – translating strategy, gathering feedback, and driving alignment on execution and KPI
  • Partner with operations to lead regular business reviews and market meetings to ensure two-way communication
  • Local Media Leadership
  • Craft local media strategies that complement national campaigns and maximize local marketing ROI
  • Partner with the creative and media teams on audience targeting, flighting, and creative guidelines
  • Capability Building
  • Design tools, playbooks, and training that help franchisees with local marketing
  • Benchmark best-in-class QSR and retail practices; pilot new approaches in test markets before scaling
  • Budget & Compliance
  • Oversee local advertising funds and co-op budgets; ensure investments align to brand standards and financial guardrails.
  • Team Leadership
  • Direct and mentor a geographically dispersed field-marketing team; set goals, provide coaching, and cultivate a culture of ownership and results
Position Requirements (Education, Qualifications, Experience):
  • Bachelor’s degree required
  • 10+ years progressive marketing experience—ideally in multi-unit restaurants, retail, or franchise systems—with demonstrated ownership of local or regional marketing.
  • Proven people-management experience leading direct and matrixed teams.
  • Exceptional interpersonal and influencing skills; able to earn credibility with franchise owners, operators, and cross-functional executives.
  • Strong analytical acumen; comfortable translating data into field-ready actions.
  • Familiarity with local media buying, co-op governance, and promotional P&L impact.
Competencies
  • People & Relationship Management – Builds high-trust, collaborative relationships; coaches team members for growth while holding them accountable for results
  • Influencing – Persuades diverse stakeholders including franchisees, operators, and peers, through clear rationale, data-based storytelling, and a partnership mindset
  • Critical Thinking – Approaches complex, market-level challenges with structured analysis, separating signal from noise to recommend the most impactful course of action
  • Innovation – Constantly seeks smarter, faster, and more cost-effective local marketing tactics; pilots new ideas and scales what works.
  • Execution / Go-to-Market – Turns plans into disciplined action, orchestrating timelines, budgets, and resources so that local campaigns launch flawlessly and deliver on targets
Core Values & Behaviors
  • Build a culture of ownership, accountability, teamwork, focus, discipline, professionalism, organizational stewardship, performance standards & rewards. Look for ways to improve ourselves and inspire others to do the same
  • High Level of Guest Service – Internal & External – Show we care
  • Accountability & Ownership
  • Emotional maturity to “get it right” vs. “be right.” Keeps our commitments and acts with integrity.
  • Willingness to serve the organization, its employees and guests, celebrates differences, respect all cultures and works together
  • Self-Awareness of our leadership style and impact to others. ‘We’ versus ‘Me’ perspective
  • Adaptability to needs of situation, nimble and flexible. Action oriented.
Physical Requirements
  • Employees must be able to perform the essential functions of the position with or without reasonable accommodation
  • Ability to travel up to 50% of the time
1. If you’re hungry for a career that’s fun, fast-paced and loaded with opportunity, then you’ve come to the right place. At Church's®, we’re not your typical quick service restaurant. We make real comfort food that makes a difference in peoples’ lives. And for over 60 years, our restaurant has been a place where hard-working people can get ahead and go on to do amazing things by serving others.2. Church’s Chicken is an equal employment opportunity employer and makes hiring and employment decisions without regard to race, color, religion sex, national origin, age, disability, genetic information or any other factor prohibited by applicable law.

Church's Chicken