VP Sales and Revenue Optimization

Vail Resorts

  • Broomfield, CO
  • Permanent
  • Full-time
  • 2 months ago
Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you're ready to pursue your fullest potential, we want to get to know you!Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).Job Summary:Seeking a dynamic, results-driven leader to join our Hospitality, Retail and Guest Services leadership team to drive Hospitality and related enterprise revenue opportunities by leading the strategic direction for the Revenue Optimization, Sales, Wholesale and Distribution teams to drive profitability and achieve revenue targets. The Vice President of Sales and Revenue Optimization will blend strong commercial instincts with sophisticated analytical capabilities to drive integrated commercial strategies that balance short-term revenue goals with long-term growth by driving enterprise-wide direct sales strategies. Primary focus areas will include hospitality revenue, group sales and international/domestic wholesale channels across all lines of business. This position will create a culture of success, ongoing data-driven strategies, business development, and goal achievement.The VP will also prioritize continued development of a high-performing team focused on data-driven decision-making and disciplined revenue forecasting. The VP will build a best-in-class organization in alignment with enterprise talent philosophies that drive sustainable outcomes for the company.This role reports directly to Greg Sullivan, Executive Vice President of Hospitality, Retail/Rental & Guest Services.Job Specifications:
  • Starting Wage: $200,000 - $250,000 + annual bonus + equity
  • Employment Type: Year Round
  • Shift Type: Full Time
  • Housing Availability: No
Key Responsibilities:Revenue Optimization:
  • Actively engage and partner with marketing and lodging operations to drive overall revenue and establish successful revenue strategies, channel and partner programs, while engaging as an active collaborator with the Marketing, Sales and Operations leadership team.
  • Spearhead total revenue optimization initiatives across ancillary streams, including working collaboratively with internal and external stakeholders to drive overall visitation to the portfolio of resorts.
  • Oversee continuous improvement of sales and revenue management systems, tools, and processes that ensure accountability, transparency, and performance tracking at all levels; standardize systems, contracts, procedures and booking processes and reporting.
  • Proactively review and interpret leading lodging indicators of visitation to our resorts, helping to provide valuable insights to improve forecasting and business planning.
Sales Leadership:
  • Accountability of the overall Sales function for all lines of the business, providing a clear vision and analysis of global sales trends, industry and business forecasting, risk assessments and development of key drivers.
  • Define, establish, and continuously improve overall sales approach, benchmarks and expectations for the enterprise that will ensure growth of a healthy sales pipeline, focused funnel management, appropriate closure ratios, controlled sales cycles, and appropriate measuring of performance of the overall sales force.
  • Lead the development and execution of enterprise-wide direct sales and wholesale channel strategies, based on the above analysis, for developing business and achieving the Company's sales goals.
Strategic Planning and Cross-Functional Leadership:
  • Lead teams with forward-thinking business acumen in support of enterprise resort and line of business strategic priorities, fostering collaboration and alignment in pricing, distribution, and direct/indirect sales strategies.
  • Mentor, coach and counsel direct reports on overall performance and provide guidance and recommendations to develop leaders and teams in line with company talent philosophies while establishing clear succession planning for long-term enterprise-wide success.
  • Excellent leadership, interpersonal, communication, management and organizational skills with a proven track record of driving revenue and growth.
Job Requirements:
  • 12+ years progressive experience in Sales and Revenue Management related roles; 8+ years of supervisory experience
  • Experience with centralized corporate functions and a matrixed environment
  • Strong learning agility. Enjoys and excels in environments where he/she must tackle and solve new and increasingly complex strategic business challenges and issues - incorporating the newest ideas, technologies, and approaches to business.
  • Understanding of Distribution platforms and how Property Management systems, Revenue Management systems, call center and distribution platforms interface in hotel/vacation rental environments
  • Computer skills: Delphi, Salesforce.com, MS Office
  • A brave, ambitious, and passionate leader who is comfortable in his/her own skin while also demonstrating a high level of emotional intelligence and self-awareness
  • Strong analytical and organizational skills
The expected Total Compensation for this role is $200,000 - $250,000 + annual bonus + equity. Individual compensation decisions are based on a variety of factors.Job Benefits
  • Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
  • MORE employee discounts on lodging, food, gear, and mountain shuttles
  • 401(k) Retirement Plan
  • Employee Assistance Program
  • Excellent training and professional development
Full Time roles are eligible for the above, plus:
  • Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
  • Free ski passes for dependents
  • Critical Illness and Accident plans
Vail Resorts offers a 'Hybrid' work environment for Broomfield-based roles where employees must live within 50 miles of the Broomfield office and work on-site Tuesday, Wednesday, Thursday and have flexibility to work off-site on Mondays and Fridays.Please note that the ability to work in person or off-site, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work or off-site work at any time in its sole discretion.In completing this application, and when submitting related documentation, applicants may redact information that identifies their age, date of birth, and/or dates of attendance at or graduation from an educational institution.We follow all federal, state, and local laws including restrictions on child/minor labor. Minors hired into this position will not be asked or permitted to engage in any activities restricted to adult workers.Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.Requisition ID 509059
Reference Date: 06/07/2025
Job Code Function: Sales

Vail Resorts