Product Manager, Identity Graph

Viasat

  • Carlsbad, CA
  • Permanent
  • Full-time
  • 1 month ago
Job Description:About usOne team. Global challenges. Infinite opportunities. At Viasat, we’re on a mission to deliver connections with the capacity to change the world. For more than 35 years, Viasat has helped shape how consumers, businesses, governments and militaries around the globe communicate. We’re looking for people who think big, act fearlessly, and create an inclusive environment that drives positive impact to join our team.
What you'll doWe are seeking a highly qualified and strategic Product Manager to lead our initiatives in User Identity and Segmentation for various product and content use cases. In this critical role, you will be responsible for defining, developing, and launching products that enable audience understanding, personalization, and engagement across various platforms, with a strong emphasis on user privacy and consent.You will work at the intersection of data science, engineering, sales, and legal teams to build robust, scalable, and privacy-compliant identity solutions that drive significant value for our partners and enhance user experience.
The day-to-day
  • Define and champion the product vision, strategy, and roadmap for user identity, data storage, segmentation capabilities, targeting taxonomy, and efficacy measurement capabilities within our product ecosystem.
  • Conduct in-depth market research, competitive analysis, and gather customer insights to identify new opportunities and inform product decisions.
  • Translate complex business problems and user needs into detailed product requirements, user stories, and use cases.
  • Collaborate closely with engineering, data science, and design teams throughout the product lifecycle, from ideation to launch and iteration.
  • Partner with legal and privacy teams to ensure all identity and segmentation solutions are aligned with global privacy regulations (e.g., GDPR, CCPA) and industry standard methodologies.
  • Work with sales and marketing to develop go-to-market strategies, product positioning, and sales enablement materials.
  • Monitor product performance, analyze performance data, and derive actionable insights to drive continuous improvement and optimize user value.
  • Design and implement a series of A/B tests to validate hypotheses, optimize product features, and drive data-driven decision-making for personalization and segmentation strategies.
  • Act as a subject matter expert on identity resolution, data onboarding, audience segmentation, and privacy-enhancing technologies within the digital ecosystem.
  • Communicate product updates, performance, and strategy effectively to various stakeholders, including executive leadership.
What you'll need
  • Bachelor's degree or equivalent experience in Computer Science, Engineering, Business, Marketing, or an equivalent.
  • 8+ years of product management experience, with at least 2-3 years focused specifically on user identity, data platforms, or audience segmentation in the technology or MarTech space.
  • Deep understanding of identity resolution techniques (e.g., deterministic vs. probabilistic matching, DMPs, CDPs, identity graphs).
  • Solid grasp of user engagement workflows, personalization methods, measurement, and optimization. (This includes considerations for media content personalization).
  • Familiarity with data privacy regulations (e.g., GDPR, CCPA) and a strong commitment to building privacy-by-design solutions.
  • Proven ability to define product strategy, create detailed roadmaps, and implement complex projects from concept to launch.
  • Strong communication skills, with the ability to explain technical concepts clearly.
  • Proficient in data analysis to drive product decisions and evaluate outcomes.
What will help you on the job
  • Experience in Advertising, Digital Media, and/or Aviation industry a plus.
  • Familiarity with AdTech concepts such as DMP, CDP, data cleanrooms, contextual and audience targeting, and 1st/2nd/3rd/0-party data.
Salary range$145,500.00 - $230,000.00 / annually. For specific work locations within San Jose, the San Francisco Bay area and New York City metropolitan area, the base pay range for this role is $181,000.00- $271,000.00/ annuallyAt Viasat, we consider many factors when it comes to compensation, including the scope of the position as well as your background and experience. Base pay may vary depending on job-related knowledge, skills, and experience. Additional cash or stock incentives may be provided as part of the compensation package, in addition to a range of medical, financial, and/or other benefits, dependent on the position offered. Learn more about Viasat's comprehensive benefit offerings that are focused on your holistic health and wellness at https://careers.viasat.com/benefits.
EEO StatementViasat is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, ancestry, physical or mental disability, medical condition, marital status, genetics, age, or veteran status or any other applicable legally protected status or characteristic. If you would like to request an accommodation on the basis of disability for completing this on-line application, please click .

Viasat