Senior Webinar and Partner Marketing Manager

• Define and own Later's webinar and partner marketing strategy to drive awareness, acquisition, and pipeline influence.
• Build a high-impact webinar calendar featuring Later experts, customers, creators, and industry thought leaders.
• Develop strategic co-marketing programs with software partners, agencies, and creators to expand Later's reach and generate leads.
• Set and track clear goals for webinar and partner programs, ensuring impact on pipeline and revenue.

• Drive end-to-end webinar production, including promotion, hosting, engagement, and follow-up sequencing.
• Execute joint campaigns with partners (webinars, email, social, content) that deliver shared value.
• Collaborate with Web, Creative, and Brand teams on assets, landing pages, and campaign messaging.
• Manage campaign builds, testing, optimizations, and reporting with rigor and transparency.
• Apply data-driven insights and experimentation to continuously improve engagement and conversion rates.

• Partner closely with Paid Media, Email, Social, SEO, Product, Sales, and RevOps to ensure campaigns align with GTM and demand generation goals.
• Ensure leads generated are high-quality and accurately tracked through data and attribution systems.
• Actively collaborate with the VP of Demand Generation to share performance updates, blockers, and next steps.
• Coordinate cross-functional support (design, web, email ops, ad deployment) to keep campaigns on track.

• Act as Later's lead for webinars and partner marketing, setting a high bar for program quality and execution.
• Demonstrate Later's core values daily, serving as a visible driver of growth and collaboration.
• Mentor peers and cross-functional partners in webinar and co-marketing best practices.

• Conduct competitor and market research to identify new opportunities and maintain industry-leading programs.
• Stay on top of webinar trends, co-marketing innovations, and emerging tools.
• Share best practices across the marketing team to elevate overall performance.

• Success in this role means Later's webinar and partner marketing programs are recognized as high-performing growth engines-consistently generating high-quality leads, driving product awareness, and strengthening Later's market authority.
• You are running a steady cadence of engaging webinars that feature Later experts, customers, and partners, with strong attendance, participation, and measurable conversion impact. Co-marketing campaigns with strategic partners are delivering mutual value, expanding Later's reach, and driving meaningful pipeline influence.
• Content and campaigns are executed seamlessly, with smooth cross-functional collaboration across Marketing, Product, Sales, and Creative. You've established clear frameworks for planning, execution, and reporting, ensuring every initiative is tied to business outcomes.
• As Senior Webinar and Partner Marketing Manager, you are seen as a creative, results-driven leader who blends storytelling, relationship building, and data-driven execution to deliver programs that fuel Later's growth.

• Bachelor's degree in Marketing, Business, or related field (preferred).
• 6+ years of marketing experience, with 3-5+ years in webinar production and partner co-marketing.
• Proven ownership of end-to-end webinar strategy, from planning through reporting.
• Hands-on experience running co-marketing campaigns with measurable impact.
• Strong track record in executing full-funnel marketing campaigns across multiple channels.
• Proficiency with campaign analytics, data reporting, and insight generation.
• Excellent organizational skills, with the ability to manage multiple projects simultaneously.
• High standards for creative quality and user experience.
• Success working in fast-paced, dynamic environments with aggressive growth targets.

• Driven by Impact: You deliver results that matter-prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear.
• Strategic & Customer-Centric: You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights.
• Curious & Growth-Oriented: You seek knowledge, ask sharp questions, and apply learnings fast-challenging the status quo with a mindset of improvement.
• Collaborative & Resilient: You thrive in change by staying resourceful, solution-focused, and positive-removing roadblocks, sharing insights, and keeping morale high.
• Accountable & Honest: You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth.
• Emotionally Intelligent: You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity.

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