LG Electronics Home Appliance / MS Social & Brand Expert

• Store Support (In-Person and Virtual)
• Train, educate, and motivate appropriate store personnel on product features, customer benefits and overall value proposition
• Influence District and Store leaders to support share increase and sell-out strategies within their assigned territory locations
• Execute action plans at territory and store levels with focus on driving increased sales, market share, store mind share and sell-out performance
• Develop and maintain strong relationships with client field leadership and retailer field leadership and associates within assigned territory
• Ensure sales, market and competitive information are recorded and submitted after each retailer visit through The MarketSource Reporting Tool
• Connect with local retail partner stores, field and district management to identify regional training opportunities. Deliver associate training within assigned territory
• Support strategic initiatives and marketing programs
• Meet or exceed brand visual presence objectives by maintaining the physical presentation of display models in assigned retail locations.
• Ensure all signage or point of purchase materials are in place and the product is properly priced
• Driving to retail stores on a daily/weekly basis to ensure that areas are properly displayed, maintained and merchandised, and are neat, clean and in working/demo order.
• Respond to retailer issues and concerns in a timely manner

• Social Media
• Manage Social Media presence in efforts to build LG Brand Awareness and make an IMPACT
• Audience Insight- Understand our core audiences and how to level social media to influence
• Message and post in a skillfully balanced time and tone
• Create and Maintain online following and followers across various Social Media platforms including Twitter, Instagram, Facebook, TikTok, YouTube and others.
• Maintain Brand presence across a variety of platforms - Know our users and connect with them
• Utilize activities that increase brand value, awareness, product knowledge and sales to consumers and in-store retail space
• Possesses ability to connect with consumers and sales associates maintaining positive composure and expressiveness needed to convey core messaging and training.
• Experience with operating camera equipment (including Smart Phone and App based)
• Keen eye for composition, color audio quality and graphics

• General
• Consistent follow-up ensuring goals are achieved or actions plans are formulated as opportunities arise
• Collect and communicate market intelligence, best practices, customer feedback and market competition in assigned geography and vertical
• Provide internal and external customers with exceptional service
• Understand unique characteristics of assigned industry and competitive challenges
• Must Obtain and Maintain highest level of LG Training Certification

• Bachelor's Degree in Business or Marketing and/or 4+ years in retail sales or retail sales management experience required

• 3+ Years retail home appliance, home electronics, or home technology experience mandatory

• Demonstrated track record of territory account sales

• Excellent presentation and communication skills
• Conduct “demonstrateable” skills for on camera education and selling of products to Retail Associates or End-Users directly
• Be able to quickly communicate benefits / LG story

• Good financial analysis/analytical skills

• Strong relationship building skills and flexible style

• Proactive, high energy, self-motivated, an entrepreneurial “can do” attitude

• Demonstrated successful history of influencing without authority

• Must be able to work independently with minimal supervision

• Must be able to multi-task and respond to a variety of situations

• Strong organizational skills

• Demonstrated creative problem solving abilities

• Comfortable/ Experience in running video chat equipment

• Need adequate space in home to set up Virtual office

• Physical ability to perform tasks that may require prolonged bending, stooping, reaching, twisting, lifting, pushing, pulling, walking, standing and moving items

• Requires the ability to move around the store, assist customers and maneuver merchandise when necessary

• Performs additional duties as assigned

• Ability to lift up to 20 pounds independently

• Ability to travel up to 75% in market with some limited overnight travel and/or airline travel required

• Reliable transportation, auto liability insurance and clean driving record required

• Medical, dental & vision
• 401(k)/Roth
• Insurance (Basic/Supplemental Life & AD&D)
• Short and long-term disability
• Health & Dependent Care Spending Accounts (HSA & DCFSA)
• Transportation benefits
• Employee Assistance Program
• Time Off/Leave (PTO, Vacation or Sick Leave)

MarketSource