Digital Sales Manager
Cumulus Media
- Myrtle Beach, SC
- Permanent
- Full-time
Key Responsibilities & QualificationsResponsibilities:
- Resident expert in all digital products offered by Cumulus
- Responsible for implementing effective digital sales strategies to achieve digital revenue budget
- Collaborate with local management to establish digital priorities and expectations for local sales team
- Support sales staff by participating in client meetings
- Assist in closing strategic, high-priority digital sales agreements
- Provide ongoing digital education through coaching and training
- Become a subject-matter expert of Company digital marketing/advertising platforms and offerings
- Step up as an effective external consultant and internal trainer on CUMULUS’ digital tactics, benefits, and trends
- Own the end-to-end local digital operations process to support new business development, effective fulfillment and campaign management, and client renewals
- Collaborate daily – maintain high levels of communication both internally with station and corporate teams, as well as externally with clients, vendors, and stakeholders
- Analyze existing initiatives and conceptualize new programs or pipelines to advance the digital team
- Provide a deep understanding of markets, customers, and competitors to target needs and drive sales
- Provide sales teams the training, planning tools, and support to reach established revenue goals
- Conduct market research on trends and competitors, as well as regular customer analysis
- Travel between the markets is required
- 5+ years of digital sales, marketing, or advertising experience preferred, broadcast industry exposure a plus
- Experience selling and managing digital marketing solutions for local and regional advertisers
- Experience with leading digital platforms
- Experience developing effective digital marketing strategies to accomplish advertiser goals
- Solid understanding of the entire business-to-business sales process: pipelines, lead/revenue generation, successful closing processes, cross platform solutions, etc.
- Excellent presentation skills are required, as are strong verbal and written communication skills with the ability to prioritize and solve client issues successfully
- Time management and organizational skills, with high attention to detail
- Excellent analytical and problem-solving skills
- Must be a team player, with the ability to work cross-functionally with internal teams and external clients equally
- Bachelor’s degree in marketing, Integrated Media, Business, Digital Marketing, Communications, or closely related field is preferred.
- IAB Certification (preferred)
- Google Certification
- Ability to develop, demonstrate and train people in all digital products and sales strategies
- Demonstrate knowledge of selling digital products and how they work in tandem with radio assets
- Creative thinker and problem solver
- Highly organized with ability to support multiple ad buys at the same time
- Skilled in oral/written communications with the ability to articulate ideas and guidance concisely and professionally.
- Comfortable presenting to a diversified array of prospects/clients
- Proficiency in Microsoft 365 Suite: Demonstrated expertise in Microsoft PowerPoint, Excel, and Word and ability to create and manage spreadsheets, presentations, and documents
- Capability to design professional presentations in PowerPoint
- Competitive Pay
- Focused, responsible and collaborative work environment with the ability, to ask “what if” and try innovative solutions
- Medical, Dental & Vision Insurance coverage
- 401K with company match
- Paid Vacation, Sick & Holiday time off
- Parental leave time off benefits, life insurance, disability insurance, wellness, and an employee referral bonus program
For more information about Cumulus Media, visit our website at:EEO StatementCUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).