Lifecycle Marketing Lead

Dropbox

  • Seattle, WA San Francisco, CA
  • Permanent
  • Full-time
  • 22 days ago
PLEASE READ: Zones are based on your zip code. If you're within 100 miles of a listed metro area (straight-line radius), you're included in that Zone. For this role, we are hiring in Zones 2 and 3. Check your Zone before applying.Role DescriptionAs a Lifecycle Marketing Lead focused on onboarding, monetization, and retention, you will play a crucial role in shaping the customer journey and driving growth across Dropbox's core business. You'll lead a high-performing team of three lifecycle marketers and partner closely with product, growth, and campaign teams to design cohesive and personalized user experiences. Your work will directly impact activation, conversion, and retention through innovative lifecycle strategies and high-performing campaigns.You'll be responsible for defining strategic roadmaps, designing robust testing plans, measuring campaign performance, and implementing AI-powered personalization across the user lifecycle. This is a high-visibility role that sits at the intersection of product and marketing, reporting to the Global Head of Lifecycle Marketing.Responsibilities
  • Lead lifecycle marketing strategy for onboarding, monetization, and retention across Dropbox products.
  • Manage and mentor a team of 3 lifecycle marketers, fostering a culture of experimentation, innovation, and performance.
  • Drive campaign development across email, in-product, and push channels using Iterable, with a strong emphasis on personalized experiences.
  • Build structured A/B testing plans and learning agendas to optimize messaging, timing, and channel mix.
  • Use CRM data and audience insights to develop segmentation strategies and audience sizing.
  • Partner cross-functionally with product, design, analytics, and integrated marketing to develop a unified customer journey.
  • Leverage AI and automation tools to deliver next-gen lifecycle experiences and improve operational efficiency.
Requirements
  • 6+ years of experience in lifecycle, CRM, or growth marketing with a strong B2C focus.
  • Proven experience leading lifecycle strategy for onboarding, conversion, or retention.
  • 2+ years of direct management experience with a track record of developing talent.
  • Proficiency in Iterable (required) or similar platforms.
  • Strong analytical skills: ability to interpret campaign performance data, create hypotheses, and iterate based on insights.
  • Deep understanding of A/B testing methodology, experimentation frameworks, and performance-driven marketing.
  • Experience with CRM data, including segmentation, audience sizing, and campaign targeting.
Preferred Qualifications
  • Experience using AI-powered marketing tools or building AI-enhanced personalization.
  • Familiarity with growth-stage testing methodologies, including multi-touch attribution and LTV modeling.
  • Experience working in a fast-paced, cross-functional tech environment.
  • Background in product-led growth or close collaboration with product teams.
CompensationUS Zone 1This role is not available in Zone 1US Zone 2$149,900-$202,900 USDUS Zone 3$133,300-$180,300 USDThe range(s) listed above is the expected annual salary/OTE (On-Target Earnings) for this role, subject to change.Please note, OTE are for sales roles only.Salary/OTE is just one component of Dropbox's total rewards package. All regular employees are also eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).Dropbox takes a number of factors into account when determining individual starting pay, including job and level they are hired into, location/metropolitan area, skillset, and peer compensation. We target most new hire offers between the minimum up to the middle of the range.Dropbox uses the zip code of an employee's remote work location to determine which metropolitan pay range we use. Current US Zone locations are as follows:
  • US Zone 1: San Francisco metro, New York City metro, or Seattle metro
  • US Zone 2: California (outside SF metro), Colorado, Connecticut (outside NYC metro), Delaware, Illinois (Chicago metro), Indiana (Chicago metro), Maryland, Massachusetts, Michigan (Chicago metro), New Hampshire, New Jersey (outside NYC metro), New York (outside NYC metro), Oregon, Pennsylvania (D.C. metro), Pennsylvania (outside NYC or DC metro), Texas (Austin metro) Virginia (DC metro), Washington (outside Seattle metro), Washington DC metro, West Virginia (DC metro), Wisconsin (Chicago metro)
  • US Zone 3: All other US locations
Company DescriptionDropbox isn't just a workplace-it's a living lab for more enlightened ways of working. We're a global community of bold visionaries and resourceful doers who are shaping the future of Dropbox-and with it the future of work. Our Virtual First model combines the autonomy of a distributed workplace with the power of human connection, making space for both meaningful work and meaningful relationships. With our start-up mindset and enterprise-level opportunities, you can be who you are and grow into who you're meant to be. Here, you can own your impact to make work more intuitive, joyful, and human-for you as a Dropboxer and for hundreds of millions of people worldwide. If you're ready to push boundaries-and yourself- Dropbox is ready for you.Team DescriptionThe Dropbox Marketing Team shows the world how Dropbox makes work better. We're storytellers and strategists, exploring new ways to connect our products with the people who need them. From product launches to campaign strategy, positioning to digital marketing, we blend creativity with data-driven insights to build our brand and grow our impact. Working across disciplines, you will tap into your own inventiveness while collaborating with teams throughout the organization, including Product, Sales and Engineering. If you're excited about translating complex technologies into engaging narratives and shaping how the world understands and experiences Dropbox, join our Marketing team. Areas of work include Digital Marketing, Brand Strategy, Content Marketing, Product Marketing, Campaign Marketing, SaaS Marketing, Growth Marketing, Marketing Operations, and Customer Insights.BenefitsDropbox is committed to investing in the holistic health and wellbeing of all Dropboxers and their families. Our benefits and perks programs include, but are not limited to:
  • Competitive medical, dental, and vision coverage
  • 401(k) plan with a generous company match and immediate vesting
  • Flexible PTO/Paid Time Off, paid holidays, Volunteer Time Off, and more, allowing you time to unplug, unwind, and refresh
  • Income Protection Plans: Life and disability insurance
  • Business Travel Protection: Travel medical and accident insurance
  • Perks Allowance to be used on what matters most to you, whether that's wellness, learning and development, food and groceries, and much more
  • Parental benefits including: Parental Leave, Child and Adult Care, Day Care FSA, Fertility Benefits, Adoption and Surrogacy Support, and Lactation Support
  • Access to over 10,000 global co-working spaces through
, making it easy to book flexible workspaces for collaboration or individual work * Quarterly Cell phone and internet allowance
  • Mental health and wellness benefits
  • Disability and neurodivergence support benefits
Additional benefit details are available upon request.Dropbox is an equal opportunity employer. We are a welcoming place for everyone, and we do our best to make sure all people feel supported and connected at work. A big part of that effort is our support for members and allies of internal groups like Asians at Dropbox, BlackDropboxers, enABLE, TODOS (Latinx), Pridebox (LGBTQ), Vets at Dropbox, and Women at Dropbox.

Dropbox