Description :Position DescriptionThis position is responsible for conceptualizing, developing, and implementing internal and/or external marketing research initiatives to support measurement and reporting of the following:
AUB/ competitor brand perception across the bank’s entire footprint
AUB/competitor customer satisfaction at all points in the customer life cycle
Development and evaluation of advertising and communications assets
Teammate satisfaction at all points during the employment life cycle
Product trends across the financial services industry and strategic conclusions and recommendations to support the ongoing development of new products and the enhancement of existing products and strategies
Evaluation, assessment and recommendations as related to secondary information sources (e.g. Greenwich, JD Power)
Identification, procurement, and management of external vendors needed to accomplish the above
Special projects as needed to support key management, operational and marketing strategies.
Position Accountabilities
Development, implementation, analysis, and communication of all quantitative and qualitative research studies related to measurement of AUB/competitor Brand Perception among key constituencies
Development/implementation of effective research strategies to measure customer satisfaction and identify “pain points” at all phases of the customer life cycle
Working with Human Resources to implement/manage effective ongoing Teammate Listening strategies
Management of external vendors, platforms, dashboards, and budgets necessary to support internal (teammate) and external (customer) research objectives and strategies
Identification/socialization of external publications, organizations, blogs, webinars, and other sources in order to communicate product, pricing, promotion or other strategic information
Serving as an internal consultant on primary and secondary research-related initiatives initiated within the company.
Organizational RelationshipThis position reports to the Chief Marketing Officer.Position QualificationsEducation & Experience
Bachelor’s degree required; preferably in Marketing or a business related field. Master’s degree preferred.
10+ years’ experience as a quantitative or qualitative research analyst or manager, involving responsibility for designing/ administering research studies among consumers, business professionals, and other target audiences, either as a principal in a full-service marketing research firm, or as a corporate research professional. Experience maximizing the production of relevant insights within budgetary guidelines.
Experience with integration of traditional research methods with emerging technologies such as predictive analytics, conversational AI, or real-time feedback tools.
Knowledge & Skills
Experience Developing and Managing Primary Marketing Research – to include conceptualizing, developing, and managing primary quantitative and qualitative research studies, moderating focus groups, analyzing acquired data, and summarizing the research results, conclusions and recommendations in a concise, understandable format
Experience procuring and managing complex vendor relationships to facilitate execution of internal and external research studies
Experience with AI-driven analytics, including natural language processing (NLP), machine learning, and predictive modeling
Experience with data visualization and analytics platforms (e.g. Tableau, Power BI, SPSS, Python)
Public speaking skills expertise/experience with presenting findings to a wide variety of audiences
Project Management Experience needed to define, implement and manage the detailed tasks required to complete complex projects from project inception through successful completion.
Ability to Multi-Task and Adapt to Change in a fast-moving environment and simultaneously develop, implement and manage (from concept inception through implementation) the multiple tasks and projects
Excellent Communication and Writing Skills required to assure all project direction is clear, concise, complete and understandable.
Proficient using SPSS, Microsoft Word, Excel and PowerPoint to analyze data and to prepare research summaries and for other presentation/communication purposes.
Experience programming online surveys using Alchemer, Qualtrics, Survey Monkey, or other online platform
Proven Ability to Work Independently and in a Team Environment
Experience with recruiting and managing research professionals to accomplish these goals.
Salary offered will be based on several factors including but not limited to education, work experience, certifications, etc. This position is also eligible to participate in either an applicable incentive compensation plan for the position or a discretionary profit sharing bonus program. General information on our comprehensive benefits package can be found by visiting https://www.atlanticunionbank.com/about/careers/benefits.We are proud to be an Equal Employment Opportunity employer. We maintain a drug-free workplace.
