Manager, Entertainment Analytics

NBCUniversal

  • New York City, NY
  • $85,000-115,000 per year
  • Permanent
  • Full-time
  • 23 days ago
  • Apply easily
Company DescriptionNBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.Job DescriptionAbout Versant: Versant is an industry-leading news, sports and entertainment media business that provides content through a portfolio of iconic television networks (MSNBC, CNBC, USA Network, Golf Channel, E!, SYFY and Oxygen) and through complementary digital assets (Fandango, Rotten Tomatoes, GolfNow and SportsEngine). Together our assets reach a wide range of passionate consumers across numerous endpoints.Position Overview: This position reports to the Senior Manager of Sports & Entertainment Analytics and will play a pivotal role in gathering, analyzing, and interpreting data from various platforms (e.g., TV, streaming, social media, podcasts) to provide actionable insights that drive business decisions and enhance content strategies across our Entertainment businesses. The ideal candidate for this role is someone who loves tackling tough questions, pays close attention to emerging industry trends, and embraces new challenges.Our team is responsible for building connections between Versant and its diverse audiences across all platforms, using our expertise in how generational and life-stage segments engage with entertainment media. We focus on research, insights, data analysis, and performance metrics that help internal clients better understand target audiences, engagement patterns, consumer behavior, and cultural trends.Responsibilities:
  • Lead efforts in analysis of cross-platform interactions between linear TV, streaming, and social media to assess their impact on potential outcomes for Versant’s cable network brands.
  • Create content performance analyses, address ad hoc requests, and actively contribute to meetings, presentations, and brainstorming sessions.
  • Synthesize analytical results, identify key insights, formulate initial hypotheses, and suggest the next steps for investigation.
  • Oversee research planning and execution, including vendor coordination and results reporting.
  • Collaborate with internal consumer insights teams on the design of bespoke survey questionnaires to glean insights not available from existing third-party data providers.
  • Assist in refining and strengthening the analytical frameworks used to evaluate critical strategic questions within our content portfolio.
  • Foster collaborative relationships with peers to facilitate information sharing and enhance operational processes.
  • Stay well-informed on media industry trends and competitive developments.
  • Conduct competitive analysis to monitor industry trends, benchmarks, and best practices across media platforms, helping the company stay ahead of the curve.
Support and maintain forecasting models to predict audience consumption for Ad Sales planning purposes and content greenlightsQualifications
  • Bachelor's degree in Statistics, Business Analytics, Marketing, or a related field (or equivalent experience).
  • Proven experience (4+ years) in cross-platform analytics, preferably within the entertainment, media, or digital content industry.
  • Capable project manager, able to oversee projects from inception to completion, with the ability to balance competing priorities.
  • Excellent analytical, written and verbal communication skills, with the ability to clearly present findings to stakeholders and department leadership.
  • A collaborative and diplomatic approach, combined with the confidence to advocate for data-driven positions in discussions surrounding content selection.
  • Strong analytical background in audience segmentation using Nielsen and/or Comscore required
  • Proficiency in SQL for data analysis and reporting and expertise in data visualization tools such as Tableau to create interactive dashboards and reports.
  • Note: The interview process may include a skills assessment exercise.
Preferred Qualifications:
  • Knowledge of data modeling and advanced analytics techniques, such as predictive modeling and machine learning.
  • Background in marketing analytics, user acquisition, campaign measurement and optimization.
  • Understanding of entertainment industry trends and how they affect consumer behavior across multiple platforms.
  • Ability to work collaboratively with cross-functional teams in a matrixed organization.
  • Strong decision-making skills and adaptability to changing circumstances.
Additional Requirements:Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.Salary range: $85,000 - $115,000 (bonus eligible)Additional InformationAs part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.Although you'll be hired as an NBCU employee, your employment and the responsibilities associated with this job likely will transition to Versant in the future. By joining at this pivotal time, you'll be a part of this exciting company as it takes shape.

NBCUniversal