Director, Marketing, Kitchen & Bath International

Kohler

  • Kohler, WI
  • Permanent
  • Full-time
  • 15 hours ago
Director, Marketing, Kitchen & Bath InternationalWork Mode: HybridLocation: Hybrid - Kohler, WIOpportunityIn Kohler Kitchen & Bath Group, we are on a mission to become the leader in innovative and sustainable kitchen and bath products and services, known for our exceptional design, quality and innovation. We envision a world where every home is a sanctuary, and our products and services play a key role in transforming spaces into functional and beautiful retreats.This position entails spearheading global marketing strategies for key product and category campaigns across advertising, showrooms, and digital platforms. The primary goal is to drive business growth in key international regions, including China, India & APAC, and EMEA, by ensuring maximum impact.Specific ResponsibilitiesThis is a pivotal role for Kohler Kitchen & Bath International team. This role provides leadership and strategic guidance to establish and elevate the Kohler brand's positioning globally through the alignment of key brand, product and marketing strategies and capabilities across key global regions.You will engage our marketing and brand communications teams around the world to drive and provide leadership in several key areas:
  • Lead all international marketing campaign development and training initiatives, collaborating with key functional teams across Creative, Digital Marketing, B2B Marketing, Lux & Wellness Brands, and Showroom Channel teams, ensuring an omni-channel approach to drive awareness, elevate the brand and drive conversion with consumers and specifiers in the digital and physical space
  • Engage and collaborate with regions to drive alignment on the annual global marketing campaign and product-focus stories to ensure asset creation needs are met and consistent execution is accomplished in each region.
  • Drive best-in-class physical experiences across the Kohler showroom ecosystem, including visual merchandising and showroom sales tools leading the development of a playbook for showroom activations and elevating the Kohler brand in all regions
  • Be the champion and point of contact a revitalized content strategy across consumer touchpoints, including the style and brand guidelines for Kohler brand at all customer touchpoints across all regions.
  • Be the conduit for democratizing key marketing and digital capabilities and best practices globally. Provide each region with insights, best practices and specific capabilities (sales tools, campaign measurement, market segmentation, data analytics) to accelerate regional initiatives and overall marketing capabilities.
  • Provide critical sales tools and messaging to the marketing and sales team in each region to influence our B2B customers (Architects, Designers, & Developers) to specify Kohler in their projects.
  • Lead the execution of the Kohler Brand Strategy, Brand Architecture and Brand Guidelines to ensure consistent brand structure and execution globally with particular focus on executing acceleration in strategic growth markets
Skills/Requirements
  • Bachelor's degree in Marketing, Business, or a related field is required.
  • 15+ years' prior experience in marketing with experience working in both global and regional marketing roles.
  • Experience in leading integrated marketing campaigns with a digital-first mindset and knowledge.
  • Proven track record of success in leading campaigns for tech products, focusing on product benefits rather than features.
  • Experience working in complex global organizations and cross-functional teams.
  • Entrepreneurial and innovative spirit to act quickly and think differently.
  • Must possess a keen creative mind, be strong on planning, detail, and accuracy.
  • Must have excellent written and verbal communication skills with all levels of management and outside contacts.
  • Must be able to multi-task and deliver results.
  • Ability to travel as needed, approximately 25-35%.
Applicants must be authorized to work in the US without requiring sponsorship now or in the future.We believe in supporting you from the moment you join us, which is why Kohler offers day 1 benefits. This means you'll have access to your applicable benefit programs from your first day on the job, with no waiting period. The salary range for this position is $158,650 - $206,750. The specific salary offered to a candidate may be influenced by a variety of factors including the candidate's experience, their education, and the work location. In addition, this position is eligible for a performance bonus/variable incentive compensation. Available benefits include medical, dental, vision & 401k.Why Choose Kohler?
We empower each associate to #BecomeMoreAtKohler with a competitive total rewards package to support your health and wellbeing, access to career growth and development opportunities, a diverse and inclusive workplace, and a strong culture of innovation. With more than 30,000 bold leaders across the globe, we're driving meaningful change in our mission to help people live gracious, healthy, and sustainable lives.About Us
It is Kohler's policy to recruit, hire, and promote qualified applicants without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact . Kohler Co. is an equal opportunity/affirmative action employer.

Kohler