Digital Marketing & Media Specialist

• Maintain a thorough understanding of brand guidelines and objectives.
• Implement organic and paid social media campaigns across all platforms, using strategy outlined by the Marketing Manager and content and images provided by team members.
• Measure results and provide analytics, including frequency, schedule, and post-type recommendations.
• Manage Google AdWords retargeting and specific campaigns; analyze and report results.
• Write compelling copy and other short- to medium-length content for social media channels and various other uses.
• Liaise with designers to ensure digital content is informative and appealing.
• Report on campaign performance with the ability to distill and curate insights and findings.
• Prepare weekly and monthly reports on web traffic using Google Analytics, social media engagement, and campaign performance.
• Monitor trends in social media tools, applications, channels, design, and strategy. Incorporate into Golden West's digital media plan as appropriate.
• Monitor search engine optimization (SEO) and user engagement and suggest content improvements.
• Implement digital tools such as A/B testing and Facebook Pixel to monitor user engagement and make or recommend tactical improvements.
• Execute email marketing communication to develop transactional, promotional, and informational content strategies that maximize member retention and acquisition.
• Update, edit, and proofread online content, including the Golden West website, as required for accuracy, presentation of marketing messages, and brand style and usage.
• Stay appraised of new developments in the media landscape, evaluate incoming media opportunities, and provide internal recommendations.
• As directed, create media plans and negotiate rates/placement across various channels, including digital, social, print, and radio.
• Execute campaigns within budgets by monitoring and forecasting expenses.
• Assist with Marketing and Communication Department-led projects, as directed.

• Performs all other related duties as assigned by Management.

• Knowledge of Companies' products and services.
• Knowledge of Companies' policies and procedures.
• Knowledge and expertise in digital marketing and social media management.
• Knowledge of website content management and email marketing systems.
• Knowledge of telecommunications industry.
• Knowledge of media planning and buying.
• Strong writing skills and storytelling sensibility.
• Knowledge and creative expertise in the technical aspects of digital and social media marketing, execution, and development – including application knowledge.
• Ability to manage multiple projects with accuracy within time constraints and deadlines.
• Proficient with Microsoft Office products.
• Excellent analytical and problem-solving skills.
• Strong ability to plan, organize, and implement projects, campaigns, and events.
• Must be organized with excellent attention to detail and proofreading skills.
• Ability to communicate verbally and in written formats with co-workers and business associates professionally and courteously.
• Ability to function effectively as a team player.
• Ability to follow oral and written instructions.
• Ability to work independently and within a team.
• Ability to understand the Customer effectively.
• Must be able to work on-site at a Golden West designated reporting location.
• Must be able to travel to and from other Golden West locations, as needed, to perform position duties or assigned functions.

• Bachelor's degree or equivalent in Marketing, Communications, Advertising, or related field, plus a minimum of two years of experience in marketing (digital preferred); or equivalent combination of education and experience.

• Must have, or be able to obtain, and maintain a valid South Dakota driver's license, have an excellent driving record, and be insurable under the Company's insurance policy.

• Proficiency in Microsoft Office programs (Word, Excel, PowerPoint, etc.) and Web maintenance; familiarity with HTML is a plus. Certification in Google Analytics and/or Google AdWords is also a plus.

Golden West Technologies