Sr. Performance Marketing Analyst (I, II)
Connexity, a Taboola company
- Los Angeles, CA
- $105,000-135,000 per year
- Permanent
- Full-time
- Allocation of time: 40%
- Produce and report on business unit metrics relevant to traffic, monetization, and conversion quality
- Formulate hypotheses that can be tested, measured, and reported on to a larger audience
- Support business initiatives by identifying key trends in big data that can drive growth for the business
- Validate data integrity in all analyses performed
- Allocation of time: 40%
- Manage day-to-day operations of high-impact marketing campaigns, focusing on both supply (customer acquisition on paid traffic channels) and demand (performance management of strategic retailers)
- Monitor daily and intraday vital signs of business units owned and ensure performance tracks to expectations
- Manage the quality of inbound and outbound traffic and optimize toward business targets daily
- Partner with multi-disciplinary teams to identify and resolve business short-falls and build upon wins
- Act as internal and external source expert for accounts & business unit(s) managed
- Allocation of time: 10%
- Produce and present executive reports that provide recommendations to drive high-level decision-making
- Lead projects and pitch ideas for products/processes that enhance operational effectiveness
- Develop project and product roadmaps that support the growth of business units owned
- Remain current on professional and industry developments directly impacting area of responsibility
- Allocation of time: 10%
- Play a key a role in mentoring and guiding the professional development of junior-level analysts
- Participate in hiring process when applicable (define role, evaluate resumes, screen, hire)
- Develop training protocol and onboard new hires to be operationally effective within three months
- Supervise mentees’ daily activities against goals and provide them with frequent feedback for growth
- Demonstrate ability to maximize mentee performance and contribution to the team
- Manage and maintain strong relationships with media vendors
- 5+ years of experience in a data analytical role; 3+ years of experience managing paid digital marketing campaigns
- Performance marketing / direct response advertising experience required
- BS / BA Degree in business, economics, mathematics, computer science, or statistics preferred• Ability to transform complex facts and figures into plain English that can be easily understood
- Keen attention to detail, financial responsibility, and strong organizational skills
- Adept at compiling accurate reports and presenting analytical findings in a clear, concise manner
- Excellent communication skills
- Strong working knowledge of Excel and capacity to work with technical systems and teams
- Adaptable and resourceful self-starter with the inquisitiveness and hunger for optimization and problem-solving
- Our preference is a local candidate able to commute to our Santa Monica office on a hybrid basis 1 day a week
- We are open to 100% remote candidates in the following states: CA, WA, TX, NV, AZ, CO, FL, or NY
- Health Care Plans (Medical, Dental & Vision)
- Retirement Plan (401k Matching)
- Life Insurance (Basic, Voluntary & AD&D), LTD & STD
- Paid Leave Benefits (Maternity, Paternity & Medical)
- Learning & Development Program (educational tool)
- Flexible work schedules
- Free Food & Snacks
- Wellness Resources
- Equity