Senior Manager, Marketing Planning and Strategy (Brand Strategy)
Walmart
- San Bruno, CA
- Permanent
- Full-time
Work in lockstep with the Director of Brand Strategy to drive MarCom, Sales, & Brand initiatives to drive must-buy status for Walmart Connect in the retail media industry
- Work alongside Brand leadership to determine/develop macro storylines and narratives for Walmart Connect
- Iterate key narrative for important top-to-top buying moments like CES, Cannes and annual Joint Business Partnership season
- Lead regular connects with Sales leadership and Category Strategy teams to create compelling micro narratives and presentations to support revenue growth goals for Strategic Business Units (Food, Consumables, General Merchandise)
- Support Director in the creation of an annual MarCom plan, doing your part to keep leadership informed on progress and results
- Craft key message themes, strategies, and presentations to shape and communicate our vision and mission
- Create marketing plans to amplify messages across tactics like collateral, emails, whitepapers, website copy, case studies, infographics
- Mine custom brand health studies for insights to guide messaging strategy, and use advertising performance metrics to offer target audiences reasons to believe
- Suggest new proof points for the research and performance teams to work towards
- Become the expert in our competitive set to find unique reasons to believe that can be owned by Walmart Connect
- Ensure that all content is on-brand and consistent across all channels
- Drive operating efficiency & compliance with internal partners for marketing principles like effective briefings, creative reviews, and brand consistency
- Manage 2 Brand Managers: Leading a healthy and positive team culture
- Implementing plans to coach, motivate and develop individuals on the team-with clarity on personal goals and growth plans
- Nurture key relationships for crucial collaboration for both strategic inputs and executional support, including:
- Executive and Sales leadership to identify priorities and make sure your work ladders up to broader business objectives
- Product Marketing team to ensure ad products are represented effectively in narratives
- Category Strategists to gather impactful and actionable data and insights
- XFN Marketing Strategists to understand each target audience segment
- Corporate Communications, Event Managers, Training and Development team-- and more
- 10+ years' experience in media ad sales marketing
- People management skills
- Product marketing, retail, or advertising agency experience a plus
- Deep experience and passion for brand storytelling, creating unique sales propositions and presentations
- Strong writing and creative thinking, and power point presentation creation skills a must
- Masterful at translating consumer insights to meaningful audience, messaging & creative strategy
- Track record in leading impactful, breakthrough marketing initiatives that exceed business objectives
- Excellent interpersonal and organizational skills
- Ability to manage multiple projects and priorities in a high-volume, fast-paced work environment
- San Bruno, CA
- Los Angeles, CA
- Hoboken, NJ
- Hybrid Schedule: 3 days a week in the office (not a remote/virtual position)
experience in marketing or related field.Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.Leading cross-functional projects, Marketing or related field, Supervisory experienceMasters: Business AdministrationPrimary Location... 850 Cherry Avenue, San Bruno, CA 94066-3031, United States of AmericaAbout WalmartAt Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability-and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries-all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.Hello, Silicon ValleyYou don't have to choose between your career and your lifestyle. In Silicon Valley, you can have both.BeautyFioli Gardens, WoodsideView an art exhibit, take a nature hike, explore the historic Filoli House, or take a class at this gorgeous 654-acre property.ArtSFMOMAGet your art fix at this internationally recognized collection of over 30,000 works of modern and contemporary art.EducationComputer History MuseumLarge-scale exhibits, an acclaimed speaker series, docent-led tours and an award-winning education program bring computer history to life.PurposeThe DishHike or jog throughout the year on terrain dedicated to academic programs, environmental restoration and habitat conservation.ExploreGolden Gate Park, SFEvents, attractions, meadows, lakes, and a Japanese Tea Garden provide for a true escape, without leaving the city.ImagineThe Tech MuseumThis family-friendly interactive science and technology center in San Jose provides a glimpse into the most inventive place on Earth - Silicon Valley.ShopSantana Row - San JoseStylish boutiques, world-class shopping, and delectable cuisine = a San Jose shopping trifecta.DisconnectPacifica State BeachLearn to surf or visit the “World's Most Scenic Taco Bell” at this 0.75 mile long crescent shaped escape, a symbol of successful habitat restoration.ReflectGolden Gate CemeteryThis national cemetery comprises 161 acres dedicated to all the members of the armed forces who served our country.All the benefits you need for you and your family
- Multiple health plan options, including vision & dental plans for you & dependents
- Financial benefits including 401(k), stock purchase plans, life insurance and more
- Associate discounts in-store and online
- Education assistance for Associate and dependents
- Parental Leave
- Pay during military service
- Paid Time off - to include vacation, sick, parental
- Short-term and long-term disability for when you can't work because of injury, illness, or childbirth